‘Everybody’s making money on invalid traffic': Confessions of a media auditor

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What brands need to know about Facebook’s bot update, Financial reform: Friend or foe to fintech startups?,

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In our latest anonymous Confessions, a longtime media auditor says that ad fraud is putting money in criminals’ hands, but stakeholders don’t have much incentive to change things. For WPP’s The Exchange Lab, programmatic training involves handing an aspiring programmatic buyer a ton of log data, who then creates a presentation about its most interesting findings. We ask industry insiders what they think about Donald Trump’s plans to unravel the financial reforms: “It means uncertainty and unpredictability, which equals volatility. That will be good for trading but not so good for fintech startups." Chatbots, as the name suggests, are designed to chat. But a new update to Facebook Messenger’s platform allows brands to disable user input altogether, making the platform more open.
 
TLDR Title
 

‘Everybody’s making money on invalid traffic': Confessions of a media auditor

Lucia Moses

A longtime media auditor says that ad fraud is putting money in criminals’ hands, but stakeholders don’t have much incentive to change things.

How WPP’s Exchange Lab trains programmatic buyers

Ross Benes

The programmatic firm forgoes standardized tests in favor of providing recruits with hands-on data analysis and mentoring from a senior staffer.

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Understanding fraud and inventory quality in programmatic

Sponsored Content Yahoo

Consumer-facing information technology grows and improves daily, giving brands new ways to capture the hearts and minds of connected consumers. On the flip side, these same developments open the door for fraudsters to become more sophisticated, offering new venues for defrauding advertisers of both meaningful views and funds. Stay up-to-date on programmatic advertising with this guide. Sponsored by BrightRoll.

What brands need to know about Facebook’s bot update

Grace Caffyn

Chatbots, as the name suggests, are designed to chat. But a new update to Facebook Messenger’s platform allows brands them to disable user input altogether.

Financial reform: Friend or foe to fintech startups?

Tanaya Macheel

While banks eagerly await a Dodd-Frank rollback, it’s implications for fintech startups remain unclear.

A guide to moments-based marketing for a mobile-first world

Sponsored Content Spotify

Hearing is believing, especially on mobile. Audio ads are twice as likely to lift purchase intent and information intent than display ads. It’s time to get creative with audio and make an impact with your messages. Get the guide. Sponsored by Spotify.

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