‘Everybody’s making money on invalid traffic': Confessions of a media auditor

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What brands need to know about Facebook’s bot update, How WPP’s Exchange Lab trains programmatic buyers, Financial reform: Friend or foe to fintech startups?,

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In our latest anonymous Confessions, a longtime media auditor says that ad fraud is putting money in criminals’ hands, but stakeholders don’t have much incentive to change things. Chatbots, as the name suggests, are designed to chat. But a new update to Facebook Messenger’s platform allows brands them to disable user input altogether. How WPP-owned programmatic firm Exchange Lab trains programmatic buyers: hands-on data analysis and mentoring from a senior staffer. While banks eagerly await a Dodd-Frank rollback, it’s implications for fintech startups remain unclear. In this webinar, dig into strategies to help publishers survive and thrive in this new era of brand safety. Sponsored by Grapeshot.
 
TLDR Title
 

‘Everybody’s making money on invalid traffic': Confessions of a media auditor

Lucia Moses

A longtime media auditor says that ad fraud is putting money in criminals’ hands, but stakeholders don’t have much incentive to change things.

What brands need to know about Facebook’s bot update

Grace Caffyn

Chatbots, as the name suggests, are designed to chat. But a new update to Facebook Messenger’s platform allows brands them to disable user input altogether.

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Understanding fraud and inventory quality in programmatic

Sponsored Content Yahoo

Consumer-facing information technology grows and improves daily, giving brands new ways to capture the hearts and minds of connected consumers. On the flip side, these same developments open the door for fraudsters to become more sophisticated, offering new venues for defrauding advertisers of both meaningful views and funds. Stay up-to-date on programmatic advertising with this guide. Sponsored by BrightRoll.

How WPP’s Exchange Lab trains programmatic buyers

Ross Benes

The programmatic firm forgoes standardized tests in favor of providing recruits with hands-on data analysis and mentoring from a senior staffer.

Financial reform: Friend or foe to fintech startups?

Tanaya Macheel

While banks eagerly await a Dodd-Frank rollback, it’s implications for fintech startups remain unclear.

A guide to moments-based marketing for a mobile-first world

Sponsored Content Spotify

Hearing is believing, especially on mobile. Audio ads are twice as likely to lift purchase intent and information intent than display ads. It’s time to get creative with audio and make an impact with your messages. Get the guide. Sponsored by Spotify.

How phonemaker LG is taking a TV-like approach to social video

Tanya Dua

LG USA Mobile’s robust social video strategy focuses on transforming its social channels into “a TV network for the digital age."

How programmatic platforms help marketers do more marketing and less measuring

Sponsored Content Turn

“What gets measured gets managed." This old business mantra captures a truth in modern marketing strategy: if you aren’t measuring, getting regular reporting on your campaigns and continually improving, you’re going to miss the mark.

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March 6, 2017
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March 2, 2017
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February 28, 2017
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March 1 – 3, 2017
Digiday Agency Summit
Nashville, TN
 
Extended deadline
Digiday Video Awards Europe
March 7, 2017
 
Last chance deadline
Digiday Content Marketing Awards
March 10, 2017
 
 

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