How WPP’s Exchange Lab trains programmatic buyers

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What brands need to know about Facebook’s bot update, Startup spotlight: How Aday’s founders went from Goldman Sachs to fashion startup, Financial reform: Friend or foe to fintech startups?,

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With programmatic, training isn’t one size fits all. At about 150 employees, WPP’s Exchange Lab relies on a less formal method of training that provides recruits with hands-on data analysis and mentoring from a senior staffer. LG USA produced over 150 videos over the last year on Facebook alone as part of a social video strategy that focuses on transforming the brand’s social channels into “a TV network for the digital age." Facebook updated its Messenger chat bot this week in part to allay brands’ concerns with the product. Here is what brands need to know about this latest update. In today’s Startup Spotlight, our sister site Glossy features technical fabrics brand Aday that was incubated by Goldman analysts Nina Faulhaber and Meg He. Aday specializes in technical fabrics that could serve as the baseline of a busy woman’s wardrobe. The impact of President Trump’s regulatory reform on fintech startups is uncertain. Loosening Dodd-Frank should make banks better able to partner with fintech startups, but consumer protection and access to data could still be at risk.
 
TLDR Title
 

How WPP’s Exchange Lab trains programmatic buyers

Ross Benes

The programmatic firm forgoes standardized tests in favor of providing recruits with hands-on data analysis and mentoring from a senior staffer.

How phonemaker LG is taking a TV-like approach to social video

Tanya Dua

LG USA Mobile’s robust social video strategy focuses on transforming its social channels into “a TV network for the digital age."

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Understanding fraud and inventory quality in programmatic

Sponsored Content Yahoo

Consumer-facing information technology grows and improves daily, giving brands new ways to capture the hearts and minds of connected consumers. On the flip side, these same developments open the door for fraudsters to become more sophisticated, offering new venues for defrauding advertisers of both meaningful views and funds. Stay up-to-date on programmatic advertising with this guide. Sponsored by BrightRoll.

What brands need to know about Facebook’s bot update

Grace Caffyn

Chatbots, as the name suggests, are designed to chat. But a new update to Facebook Messenger’s platform allows brands them to disable user input altogether.

Startup spotlight: How Aday’s founders went from Goldman Sachs to fashion startup

Hilary Milnes

Online e-commerce startup Aday is continuously selling out of its leggings and other apparel meant to fit into an active lifestyle. Its founders sat down to talk about the struggle of carving out a complex brand story and inevitable comparisons to Everlane.

A guide to moments-based marketing for a mobile-first world

Sponsored Content Spotify

Hearing is believing, especially on mobile. Audio ads are twice as likely to lift purchase intent and information intent than display ads. It’s time to get creative with audio and make an impact with your messages. Get the guide. Sponsored by Spotify.

Financial reform: Friend or foe to fintech startups?

Tanaya Macheel

While banks eagerly await a Dodd-Frank rollback, it’s implications for fintech startups remain unclear.

WTF is a PMP?

Sponsored Content OpenX

Private marketplaces-the exclusive country clubs of the open digital ad exchange. WTF? Get the guide. Sponsored by OpenX.

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Careers Title
 
March 7, 2017
Senior Executive Producer
Yahoo
New York, NY
 
March 7, 2017
Social Media Writer
The Economist Group
New York, NY
 
March 6, 2017
Marketing Assistant
Digiday
New York, NY
 
 

ALL CAREERS

 
 
Events Title
 
March 1 – 3, 2017
Digiday Agency Summit
Nashville, TN
 
Extended deadline
Digiday Video Awards Europe
March 7, 2017
 
Last chance deadline
Digiday Content Marketing Awards
March 10, 2017
 
 

ALL EVENTS

 


 
 
                                                           
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