BBC and ITV look to get more US viewers to pay for British TV shows

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What brands need to know about Facebook’s bot update, Financial reform: Friend or foe to fintech startups?, How WPP’s Exchange Lab trains programmatic buyers,

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With niche video streaming services gaining steam, BBC and ITV have teamed up to bring more current and classic British TV shows to U.S. audiences with BritBox, which launches today. In our latest anonymous Confessions, a longtime media auditor says that ad fraud is putting money in criminals’ hands, but stakeholders don’t have much incentive to change things. How WPP-owned programmatic firm Exchange Lab trains programmatic buyers: hands-on data analysis and mentoring from a senior staffer. Chatbots, as the name suggests, are designed to chat. But a new update to Facebook Messenger’s platform allows brands them to disable user input altogether. LG USA produced over 150 videos over the last year on Facebook alone as part of a social video strategy that focuses on transforming the brand’s social channels into “a TV network for the digital age." While banks eagerly await a Dodd-Frank rollback, it’s implications for fintech startups remain unclear. In this webinar, dig into strategies to help publishers survive and thrive in this new era of brand safety. Sponsored by Grapeshot.
 
TLDR Title
 

BBC and ITV look to get more US viewers to pay for British TV shows

Sahil Patel

With niche video streaming services gaining steam, BBC and ITV have launched BritBox to bring more current and classic British TV shows to U.S. audiences.

‘Everybody’s making money on invalid traffic': Confessions of a media auditor

Lucia Moses

A longtime media auditor says that ad fraud is putting money in criminals’ hands, but stakeholders don’t have much incentive to change things.

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Understanding fraud and inventory quality in programmatic

Sponsored Content Yahoo

Consumer-facing information technology grows and improves daily, giving brands new ways to capture the hearts and minds of connected consumers. On the flip side, these same developments open the door for fraudsters to become more sophisticated, offering new venues for defrauding advertisers of both meaningful views and funds. Stay up-to-date on programmatic advertising with this guide. Sponsored by BrightRoll.

What brands need to know about Facebook’s bot update

Grace Caffyn

Chatbots, as the name suggests, are designed to chat. But a new update to Facebook Messenger’s platform allows brands them to disable user input altogether.

Financial reform: Friend or foe to fintech startups?

Tanaya Macheel

While banks eagerly await a Dodd-Frank rollback, it’s implications for fintech startups remain unclear.

A guide to moments-based marketing for a mobile-first world

Sponsored Content Spotify

Hearing is believing, especially on mobile. Audio ads are twice as likely to lift purchase intent and information intent than display ads. It’s time to get creative with audio and make an impact with your messages. Get the guide. Sponsored by Spotify.

How WPP’s Exchange Lab trains programmatic buyers

Ross Benes

The programmatic firm forgoes standardized tests in favor of providing recruits with hands-on data analysis and mentoring from a senior staffer.

WTF is a PMP?

Sponsored Content OpenX

Private marketplaces-the exclusive country clubs of the open digital ad exchange. WTF? Get the guide. Sponsored by OpenX.

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Careers Title
 
March 7, 2017
Senior Executive Producer
Yahoo
New York, NY
 
March 7, 2017
Social Media Writer
The Economist Group
New York, NY
 
March 6, 2017
Marketing Assistant
Digiday
New York, NY
 
 

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Events Title
 
March 1 – 3, 2017
Digiday Agency Summit
Nashville, TN
 
Extended deadline
Digiday Video Awards Europe
March 7, 2017
 
Last chance deadline
Digiday Content Marketing Awards
March 10, 2017
 
 

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