How The Economist is using Facebook for live audio

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The Guardian is getting 60 percent of its Google mobile traffic from AMP, Inside Accenture’s plans for agency dominance, How one viral publisher uses Facebook groups to grow big numbers,

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Facebook has quietly rolled out audio streaming services, and The Economist is one of the first to trial it. With marketers more keen than ever to crack down on budget waste, the notion of the persistent ID is gaining steam. But WTF is it? The Guardian is seeing 60 percent of its Google mobile traffic come via Accelerated Mobile Pages — well above the 15 percent average. Accenture Interactive, the agency inside consulting giant Accenture, is on a growth tear. “We’re not like consulting firms. We’re agency-esque," claims CEO Brian Whipple. Crowdsourced news site Blasting News has built big numbers by paying 1,000 Facebook closed group owners to distribute content within their groups.
 
TLDR Title
 

How The Economist is using Facebook for live audio

Lucinda Southern

“We held a 30-minute discussion on a fairly niche subject that doesn’t normally get broad coverage. The quality of questions also suggests that our listeners were engaged and interested.”

WTF is a persistent ID?

Jessica Davies

“Marketers will need to know about this as it will have a massive impact on how well their marketing budgets work for them.”

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Understanding fraud and inventory quality in programmatic

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The Guardian is getting 60 percent of its Google mobile traffic from AMP

Lucia Moses

The U.K. newspaper said Google’s fast-loading mobile pages has been good for the publisher and readers, but that implementing it takes ongoing time and attention.

Inside Accenture’s plans for agency dominance

Shareen Pathak

The consulting company’s agency arm is the fastest growing part of Accenture.

A guide to moments-based marketing for a mobile-first world

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Hearing is believing, especially on mobile. Audio ads are twice as likely to lift purchase intent and information intent than display ads. It’s time to get creative with audio and make an impact with your messages. Get the guide. Sponsored by Spotify.

How one viral publisher uses Facebook groups to grow big numbers

Lucinda Southern

Crowdsourced news site Blasting News has built big numbers by paying 1,000 Facebook closed-group owners to distribute content within their groups.

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Careers Title
 
March 7, 2017
Digital Media Sales Operations Coordinator
NCC Media
New York, NY
 
March 7, 2017
Senior Executive Producer
Yahoo
New York, NY
 
March 7, 2017
Social Media Writer
The Economist Group
New York, NY
 
 

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March 1 – 3, 2017
Digiday Agency Summit
Nashville, TN
 
Extended deadline
Digiday Video Awards Europe
March 7, 2017
 
Last chance deadline
Digiday Content Marketing Awards
March 10, 2017
 
 

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