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Facebook has quietly rolled out audio streaming services, and The Economist is one of the first to trial it. With marketers more keen than ever to crack down on budget waste, the notion of the persistent ID is gaining steam. But WTF is it? The Guardian is seeing 60 percent of its Google mobile traffic come via Accelerated Mobile Pages — well above the 15 percent average. Accenture Interactive, the agency inside consulting giant Accenture, is on a growth tear. “We’re not like consulting firms. We’re agency-esque," claims CEO Brian Whipple. Crowdsourced news site Blasting News has built big numbers by paying 1,000 Facebook closed group owners to distribute content within their groups.
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Lucinda Southern
“We held a 30-minute discussion on a fairly niche subject that doesn’t normally get broad coverage. The quality of questions also suggests that our listeners were engaged and interested.” |
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Jessica Davies
“Marketers will need to know about this as it will have a massive impact on how well their marketing budgets work for them.” |
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Sponsored Content Yahoo
Consumer-facing information technology grows and improves daily, giving brands new ways to capture the hearts and minds of connected consumers. On the flip side, these same developments open the door for fraudsters to become more sophisticated, offering new venues for defrauding advertisers of both meaningful views and funds. Stay up-to-date on programmatic advertising with this guide. Sponsored by BrightRoll. |
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Lucia Moses
The U.K. newspaper said Google’s fast-loading mobile pages has been good for the publisher and readers, but that implementing it takes ongoing time and attention. |
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Shareen Pathak
The consulting company’s agency arm is the fastest growing part of Accenture. |
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Sponsored Content Spotify
Hearing is believing, especially on mobile. Audio ads are twice as likely to lift purchase intent and information intent than display ads. It’s time to get creative with audio and make an impact with your messages. Get the guide. Sponsored by Spotify. |
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Lucinda Southern
Crowdsourced news site Blasting News has built big numbers by paying 1,000 Facebook closed-group owners to distribute content within their groups. |
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