How The Economist is using Facebook for live audio

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Facebook has quietly rolled out audio streaming services, and The Economist is one of the first to trial it. With marketers more keen than ever to crack down on budget waste, the notion of the persistent ID is gaining steam. But WTF is it? The Guardian is seeing 60 percent of its Google mobile traffic come via Accelerated Mobile Pages — well above the 15 percent average. Accenture Interactive, the agency inside consulting giant Accenture, is on a growth tear. “We’re not like consulting firms. We’re agency-esque," claims CEO Brian Whipple. Crowdsourced news site Blasting News has built big numbers by paying 1,000 Facebook closed group owners to distribute content within their groups.