Inside Accenture’s plans for agency dominance

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Nike���s sports hijab launch highlights the lack of foresight at big brands, Comedy Central’s creating shows that run across Facebook, Snapchat and more platforms, The Guardian is getting 60 percent of its Google mobile traffic from AMP,

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Inside Accenture Interactive’s plans for agency dominance: The consulting company’s agency arm is the fastest growing part of Accenture. Mashable’s Pete Cashmore narrows his focus: “We’ve seen what works for our audience is technology, entertainment and culture. We’re only going to target the super fan and we’re not going to play in the general news space." Cindy van den Bremen created the first sports hijab seventeen years ago, so yesterday’s announcement that Nike will debut sports hijabs for Muslim women in 2018 felt like a long time coming. Our sister site Glossy has the story. The Guardian is getting 60 percent of its Google mobile traffic from AMP, but implementing it takes ongoing time and attention. Facebook traffic tricks come and go. Viral publisher Blasting News is paying people to distribute its content through niche interest groups. . Instead of traditional channels, the Whole30 diet craze has squarely focused on building its brand through user-generated content, a grassroots influencer approach and social media — specifically Instagram. Audio ads are twice as likely to lift purchase intent and information intent than display ads. It’s time to get creative with audio. Sponsored by Spotify.
 
TLDR Title
 

Inside Accenture’s plans for agency dominance

Shareen Pathak

The consulting company’s agency arm is the fastest growing part of Accenture.

Nike’s sports hijab launch highlights the lack of foresight at big brands

Jessica Schiffer

Cindy van den Bremen created the first sports hijab seventeen years ago, but when she tried to sell the idea to brands like Nike, they turned her down.

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Understanding fraud and inventory quality in programmatic

Sponsored Content Yahoo

Consumer-facing information technology grows and improves daily, giving brands new ways to capture the hearts and minds of connected consumers. On the flip side, these same developments open the door for fraudsters to become more sophisticated, offering new venues for defrauding advertisers of both meaningful views and funds. Stay up-to-date on programmatic advertising with this guide. Sponsored by BrightRoll.

Comedy Central’s creating shows that run across Facebook, Snapchat and more platforms

Sahil Patel

Comedy Central’s international arm is rolling out new short-form shows this year, but in some cases with different versions for Snapchat, Facebook and YouTube.

The Guardian is getting 60 percent of its Google mobile traffic from AMP

Lucia Moses

The U.K. newspaper said Google’s fast-loading mobile pages has been good for the publisher and readers, but that implementing it takes ongoing time and attention.

A guide to moments-based marketing for a mobile-first world

Sponsored Content Spotify

Hearing is believing, especially on mobile. Audio ads are twice as likely to lift purchase intent and information intent than display ads. It’s time to get creative with audio and make an impact with your messages. Get the guide. Sponsored by Spotify.

How one viral publisher uses Facebook groups to grow big numbers

Lucinda Southern

Crowdsourced news site Blasting News has built big numbers by paying 1,000 Facebook closed-group owners to distribute content within their groups.

How programmatic platforms help marketers do more marketing and less measuring

Sponsored Content Turn

“What gets measured gets managed." This old business mantra captures a truth in modern marketing strategy: if you aren’t measuring, getting regular reporting on your campaigns and continually improving, you’re going to miss the mark.

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Careers Title
 
March 7, 2017
Digital Media Sales Operations Coordinator
NCC Media
New York, NY
 
March 7, 2017
Senior Executive Producer
Yahoo
New York, NY
 
March 7, 2017
Social Media Writer
The Economist Group
New York, NY
 
 

ALL CAREERS

 
 
Events Title
 
March 1 – 3, 2017
Digiday Agency Summit
Nashville, TN
 
Extended deadline
Digiday Video Awards Europe
March 7, 2017
 
Last chance deadline
Digiday Content Marketing Awards
March 10, 2017
 
 

ALL EVENTS

 


 
 
                                                           
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