How Instagram fueled the Whole30 diet craze

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Media buyers’ biggest issue with private marketplaces, Nike’s sports hijab launch highlights the lack of foresight at big brands, Ask a VC: Why Andrew Parker thinks blockchain is past its prime,

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The Whole30 program is the latest viral health craze. It caught on by focusing on user-generated content, a grassroots influencer approach and Instagram. Watch out, agencies, the consulting firms are coming. Accenture Interactive has been snapping up agencies and opening offices. It made 10 acquisitions in three years. Brands and agencies are investing more in private marketplaces for better inventory. But in practice, it is hard to run a private marketplace deal smoothly. Cindy van den Bremen created the first sports hijab seventeen years ago, so yesterday’s announcement that Nike will debut sports hijabs for Muslim women in 2018 has been a long time coming, our sister site Glossy reports. Blockchain is hot today. But too often, blockchain solutions for financial services are square pegs trying to fit in round holes. Executives from Verizon, Coca-Cola, The Home Depot and more will be gathering at the Digiday Brand Summit. Reserve one of a limited number of passes today to join them. Audio ads are twice as likely to lift purchase intent and information intent than display ads. It’s time to get creative with audio. Sponsored by Spotify.
 
TLDR Title
 

How Instagram fueled the Whole30 diet craze

Tanya Dua

The Whole30 program is as much about broadcasting your journey on social media as it is about following the diet.

Inside Accenture’s plans for agency dominance

Shareen Pathak

The consulting company’s agency arm is the fastest growing part of Accenture.

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Understanding fraud and inventory quality in programmatic

Sponsored Content Yahoo

Consumer-facing information technology grows and improves daily, giving brands new ways to capture the hearts and minds of connected consumers. On the flip side, these same developments open the door for fraudsters to become more sophisticated, offering new venues for defrauding advertisers of both meaningful views and funds. Stay up-to-date on programmatic advertising with this guide. Sponsored by BrightRoll.

Media buyers’ biggest issue with private marketplaces

Yuyu Chen

Private marketplaces are gaining popularity, but media buyers have problems due to lack of inventory, transparency and more.

Nike’s sports hijab launch highlights the lack of foresight at big brands

Jessica Schiffer

Cindy van den Bremen created the first sports hijab seventeen years ago, but when she tried to sell the idea to brands like Nike, they turned her down.

A guide to moments-based marketing for a mobile-first world

Sponsored Content Spotify

Hearing is believing, especially on mobile. Audio ads are twice as likely to lift purchase intent and information intent than display ads. It’s time to get creative with audio and make an impact with your messages. Get the guide. Sponsored by Spotify.

Ask a VC: Why Andrew Parker thinks blockchain is past its prime

Tanaya Macheel

Sometimes boring database tech is best.

WTF is a PMP?

Sponsored Content OpenX

Private marketplaces-the exclusive country clubs of the open digital ad exchange. WTF? Get the guide. Sponsored by OpenX.

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Careers Title
 
March 7, 2017
Digital Media Sales Operations Coordinator
NCC Media
New York, NY
 
March 7, 2017
Senior Executive Producer
Yahoo
New York, NY
 
March 7, 2017
Social Media Writer
The Economist Group
New York, NY
 
 

ALL CAREERS

 
 
Events Title
 
March 1 – 3, 2017
Digiday Agency Summit
Nashville, TN
 
Last chance deadline
Digiday Content Marketing Awards
March 10, 2017
 
March 14, 2017
Glossy Hot Topic: Data Strategy
New York City
 
 

ALL EVENTS

 


 
 
                                                           
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