The Guardian is getting 60 percent of its Google mobile traffic from AMP

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Comedy Central’s creating shows that run across Facebook, Snapchat and more platforms, How The Economist is using Facebook for live audio, WTF is a persistent ID?,

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The Guardian is getting 60 percent of its Google mobile traffic from AMP, but implementing it takes ongoing time and attention. Facebook traffic tricks come and go. Viral publisher Blasting News is paying people to distribute its content through niche interest groups. Comedy Central’s international arm is rolling out new short-form shows this year, but in some cases with different versions for Snapchat, Facebook and YouTube. Facebook has quietly rolled out audio streaming services, and The Economist is one of the first to trial it. With marketers more keen than ever to crack down on budget waste, the notion of the persistent ID is gaining steam. But WTF is it? Accenture Interactive, the agency inside consulting giant Accenture, is on a growth tear. “We’re not like consulting firms. We’re agency-esque," claims CEO Brian Whipple. Audio ads are twice as likely to lift purchase intent and information intent than display ads. It’s time to get creative with audio. Sponsored by Spotify.
 
TLDR Title
 

The Guardian is getting 60 percent of its Google mobile traffic from AMP

Lucia Moses

The U.K. newspaper said Google’s fast-loading mobile pages has been good for the publisher and readers, but that implementing it takes ongoing time and attention.

How one viral publisher uses Facebook groups to grow big numbers

Lucinda Southern

Crowdsourced news site Blasting News has built big numbers by paying 1,000 Facebook closed-group owners to distribute content within their groups.

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Understanding fraud and inventory quality in programmatic

Sponsored Content Yahoo

Consumer-facing information technology grows and improves daily, giving brands new ways to capture the hearts and minds of connected consumers. On the flip side, these same developments open the door for fraudsters to become more sophisticated, offering new venues for defrauding advertisers of both meaningful views and funds. Stay up-to-date on programmatic advertising with this guide. Sponsored by BrightRoll.

Comedy Central’s creating shows that run across Facebook, Snapchat and more platforms

Sahil Patel

Comedy Central’s international arm is rolling out new short-form shows this year, but in some cases with different versions for Snapchat, Facebook and YouTube.

How The Economist is using Facebook for live audio

Lucinda Southern

“We held a 30-minute discussion on a fairly niche subject that doesn’t normally get broad coverage. The quality of questions also suggests that our listeners were engaged and interested.”

A guide to moments-based marketing for a mobile-first world

Sponsored Content Spotify

Hearing is believing, especially on mobile. Audio ads are twice as likely to lift purchase intent and information intent than display ads. It’s time to get creative with audio and make an impact with your messages. Get the guide. Sponsored by Spotify.

WTF is a persistent ID?

Jessica Davies

“Marketers will need to know about this as it will have a massive impact on how well their marketing budgets work for them.”

WTF is a PMP?

Sponsored Content OpenX

Private marketplaces-the exclusive country clubs of the open digital ad exchange. WTF? Get the guide. Sponsored by OpenX.

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Careers Title
 
March 7, 2017
Digital Media Sales Operations Coordinator
NCC Media
New York, NY
 
March 7, 2017
Senior Executive Producer
Yahoo
New York, NY
 
March 7, 2017
Social Media Writer
The Economist Group
New York, NY
 
 

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March 1 – 3, 2017
Digiday Agency Summit
Nashville, TN
 
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Digiday Content Marketing Awards
March 10, 2017
 
March 14, 2017
Glossy Hot Topic: Data Strategy
New York City
 
 

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