Viewability or fraud: Marketers are split on which is the bigger issue

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Header bidding’s got a mobile app problem, Unboxing the boys’ club of streetwear, Credit bureaus assess ‘unscoreables’ and offer others a second chance,

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Although industry groups have made a big push to emphasize viewability, some marketing executives claim that viewability isn’t as big a problem as it is made out to be. Instead, ad fraud is the bigger issue. Agency executives discussed a few industry issues at a British advertising association gathering in London this week. A big one: Three-year contracts. Publishers are busy adopting header bidding across the mobile web, but the technique isn’t yet gaining traction within mobile apps. Streetwear, from both a cultural and industry standpoint, has a female problem. These women want to break down gender boundaries, our sister site Glossy reports. For the millions of Americans who have bad credit or no credit, buying a car or home is still out of reach. Credit bureaus are now working to change that by using “alternative data." We’re hosting a discussion on the duopoly with Rory Brown, president, Bleacher Report, tonight at the Digiday headquarters. Become a member of the Digiday Pulse community today to join us at our next community event.
 
TLDR Title
 

Viewability or fraud: Marketers are split on which is the bigger issue

Ross Benes

Industry groups have made a big push to prioritize viewability, but some marketers say that the bigger scourge remains bot traffic.

Unpleasant times: The gloves come off at London ad conference

Grace Caffyn

Old themes like fraud, brand safety and transparency were given new urgency among top advertisers at trade body ISBA’s annual conference on Wednesday.

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Understanding fraud and inventory quality in programmatic

Sponsored Content Yahoo

Consumer-facing information technology grows and improves daily, giving brands new ways to capture the hearts and minds of connected consumers. On the flip side, these same developments open the door for fraudsters to become more sophisticated, offering new venues for defrauding advertisers of both meaningful views and funds. Stay up-to-date on programmatic advertising with this guide. Sponsored by BrightRoll.

Header bidding’s got a mobile app problem

Ross Benes

Header bidding is being adopted across the mobile web but struggling to gain acceptance within mobile apps where new bidders often have to upload their own SDKs within apps.

Unboxing the boys’ club of streetwear

Hilary Milnes

Streetwear is entering the mainstream, as fashion brands collaborate with Supreme and Neiman Marcus rolls out a streetwear collection. But the industry, dominated by male founders and men in the consumer community, has a women problem.

A guide to moments-based marketing for a mobile-first world

Sponsored Content Spotify

Hearing is believing, especially on mobile. Audio ads are twice as likely to lift purchase intent and information intent than display ads. It’s time to get creative with audio and make an impact with your messages. Get the guide. Sponsored by Spotify.

Credit bureaus assess ‘unscoreables’ and offer others a second chance

Suman Bhattacharyya

Credit bureaus, including FICO and TransUnion, are developing new scoring models based on a broader set of consumer spending data.

How to drive marketing success with AR & VR technology

Sponsored Content Deloitte Digital

When more than 500 million people played Pok?mon Go last year, many CMOs were caught off guard by the number of American consumers who already owned augmented reality (AR) or virtual reality (VR) devices. With AR and VR revenue forecast to top $120 billion by 2020, savvy marketers are quickly trying to figure out how to build their brands’ presence in this new reality. Sponsored content by Deloitte Digital.

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March 8, 2017
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March 8, 2017
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Consumer Reports
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March 7, 2017
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March 10, 2017
 
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March 17, 2017
 
 

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