How commerce content sits uneasily alongside newsrooms

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Header bidding’s got a mobile app problem, Viewability or fraud: Marketers are split on which is the bigger issue, Unboxing the boys’ club of streetwear,

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Melding content and commerce seemed like an unbreachable challenge to many publishers. Some publishers have had luck by keeping commerce and editorial independent of each other — while encouraging cross-pollination. “The model can’t hold." The rise in the number of publisher content studios obscures just how hard the business is, due largely to high costs and intensified competition. Publishers are busy adopting header bidding across the mobile web, but the technique isn’t yet gaining traction within mobile apps. For some, the industry’s focus on viewability is masking far deeper problems around the pervasiveness of fraudulent traffic. Streetwear, from both a cultural and industry standpoint, has a female problem. These women want to break down gender boundaries, our sister site Glossy reports. We’re hosting a discussion on the duopoly with Rory Brown, president, Bleacher Report, tonight at the Digiday headquarters. Become a member of the Digiday Pulse community today to join us at our next community event.
 
TLDR Title
 

How commerce content sits uneasily alongside newsrooms

Max Willens

“I’d much rather have a Picks story that 100 people read and it leads to 50 people buying something than a story that gets 10,000 pageviews and it leads to 20 purchases."

‘The model can’t hold': Publishers face content studio growing pains

Lucia Moses

The rise in the number of publisher content studios obscures just how hard the business is, due largely to high costs and intensified competition.

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Understanding fraud and inventory quality in programmatic

Sponsored Content Yahoo

Consumer-facing information technology grows and improves daily, giving brands new ways to capture the hearts and minds of connected consumers. On the flip side, these same developments open the door for fraudsters to become more sophisticated, offering new venues for defrauding advertisers of both meaningful views and funds. Stay up-to-date on programmatic advertising with this guide. Sponsored by BrightRoll.

Header bidding’s got a mobile app problem

Ross Benes

Header bidding is being adopted across the mobile web but struggling to gain acceptance within mobile apps where new bidders often have to upload their own SDKs within apps.

Viewability or fraud: Marketers are split on which is the bigger issue

Ross Benes

Industry groups have made a big push to prioritize viewability, but some marketers say that the bigger scourge remains bot traffic.

A guide to moments-based marketing for a mobile-first world

Sponsored Content Spotify

Hearing is believing, especially on mobile. Audio ads are twice as likely to lift purchase intent and information intent than display ads. It’s time to get creative with audio and make an impact with your messages. Get the guide. Sponsored by Spotify.

Unboxing the boys’ club of streetwear

Hilary Milnes

Streetwear is entering the mainstream, as fashion brands collaborate with Supreme and Neiman Marcus rolls out a streetwear collection. But the industry, dominated by male founders and men in the consumer community, has a women problem.

How to drive marketing success with AR & VR technology

Sponsored Content Deloitte Digital

When more than 500 million people played Pok?mon Go last year, many CMOs were caught off guard by the number of American consumers who already owned augmented reality (AR) or virtual reality (VR) devices. With AR and VR revenue forecast to top $120 billion by 2020, savvy marketers are quickly trying to figure out how to build their brands’ presence in this new reality. Sponsored content by Deloitte Digital.

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March 9, 2017
News Editor
Digiday Media
New York
 
March 8, 2017
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Wray Ward
Charlotte, NC
 
March 8, 2017
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Consumer Reports
Yonkers, NY
 
 

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March 10, 2017
 
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March 17, 2017
 
 

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