‘Forbes.com may be dead in 5 years': Lewis D’Vorkin on European growth

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‘A new kind of collaboration': Why Trinity Mirror opened up its first-party data to Nestle, Business Insider fights ad blocking in the UK with whitelists, micropayments and subscriptions, The definitive Digiday guide to what’s in and what’s out at SXSW 2017,

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“People chase Snapchat and Instagram by building 10-person teams. I don’t build 10-person teams; I build something efficient and scalable": Forbes’ Lewis D’Vorkin on his new mobile site, Europe expansion and fake news. For beauty box delivery company Birchbox, Facebook Live is about way more than just experimentation — it’s used as an R&D lab. “We have to diversify the product suite we offer clients if we are to survive this duopoly." Trinity Mirror is opening up its data in new ways with Nestle. Business Insider is beefing up its anti-ad blocking tactics so that the blockers don’t eat up its ad revenue. Bots are no longer the new apps — or really anything else — for brands.
 
TLDR Title
 

‘Forbes.com may be dead in 5 years': Lewis D’Vorkin on European growth

Lucinda Southern

“People chase Snapchat and Instagram by building 10-person teams. I don’t build 10-person teams; I build something efficient and scalable.”

How Birchbox uses Facebook Live as an R&D lab

Grace Caffyn

Facebook Live is an experiment for most brands, but for beauty box delivery company Birchbox, it also functions as a real-time R&D lab.

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Understanding fraud and inventory quality in programmatic

Sponsored Content Yahoo

Consumer-facing information technology grows and improves daily, giving brands new ways to capture the hearts and minds of connected consumers. On the flip side, these same developments open the door for fraudsters to become more sophisticated, offering new venues for defrauding advertisers of both meaningful views and funds. Stay up-to-date on programmatic advertising with this guide. Sponsored by BrightRoll.

‘A new kind of collaboration': Why Trinity Mirror opened up its first-party data to Nestle

Jessica Davies

“The only obstacle to driving this efficiency was the insecurity around releasing our first-party data. But we have to diversify the product suite we offer clients if we are to survive this duopoly.”

Business Insider fights ad blocking in the UK with whitelists, micropayments and subscriptions

Ross Benes

The business publisher is beefing up its anti-ad blocking tactics so that the blockers don’t eat up its ad revenue as it continues its European expansion.

A guide to moments-based marketing for a mobile-first world

Sponsored Content Spotify

Hearing is believing, especially on mobile. Audio ads are twice as likely to lift purchase intent and information intent than display ads. It’s time to get creative with audio and make an impact with your messages. Get the guide. Sponsored by Spotify.

The definitive Digiday guide to what’s in and what’s out at SXSW 2017

Yuyu Chen

With more than 1,300 sessions, it can be hard to find the real gems on the vast agenda. As a courtesy, Digiday cuts through the clutter with our list of what’s in and what’s out for SXSW 2017.

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March 9, 2017
Product Marketing Manager
Moat
New York, NY
 
March 9, 2017
News Editor
Digiday Media
New York
 
March 8, 2017
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Wray Ward
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Events Title
 
Last chance deadline
Digiday Content Marketing Awards
March 10, 2017
 
March 14, 2017
Glossy Hot Topic: Data Strategy
New York City
 
Early deadline
Digiday Publishing Awards Europe
March 17, 2017
 
 

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