‘The bubble has burst': Brands are pulling back on SXSW 2017

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SXSW doesn’t change much itself. But this year, brands and agencies are scaling back by hosting smaller events or sending fewer people to the conference. Goodbye, Grumpy Cat. Hello Joe Biden: With more than 1,300 sessions, it can be hard to find the real gems on the vast agenda. As a courtesy, Digiday cuts through the clutter with our list of what’s in and what’s out for SXSW 2017. Drop it likes it’s bot: Brands are cooling on chatbots, saying that they didn’t do what they were supposed to. “Forbes.com may be dead in 5 years“: Lewis D’Vorkin holds court on the publisher’s European growth. “A new kind of collaboration": Why Trinity Mirror had no problem opening up its first-party data to Nestle. What would it look like if President Trump allowed other brands to use his brand to sell stuff? Today’s your last chance to enter the Digiday Content Marketing Awards. Submit now to join last year’s winners like R/GA, Coca-Cola and Refinery29.
 
TLDR Title
 

‘The bubble has burst': Brands are pulling back on SXSW 2017

Yuyu Chen

SXSW doesn’t change much itself. But this year, a few brands and agencies are scaling back by hosting smaller events or sending fewer people to the conference.

The definitive Digiday guide to what’s in and what’s out at SXSW 2017

Yuyu Chen

With more than 1,300 sessions, it can be hard to find the real gems on the vast agenda. As a courtesy, Digiday cuts through the clutter with our list of what’s in and what’s out for SXSW 2017.

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Understanding fraud and inventory quality in programmatic

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Consumer-facing information technology grows and improves daily, giving brands new ways to capture the hearts and minds of connected consumers. On the flip side, these same developments open the door for fraudsters to become more sophisticated, offering new venues for defrauding advertisers of both meaningful views and funds. Stay up-to-date on programmatic advertising with this guide. Sponsored by BrightRoll.

Drop it like it’s bot: Brands have cooled on chatbots

Shareen Pathak

Bots are no longer the new apps — or really anything else — for brands.

‘Forbes.com may be dead in 5 years': Lewis D’Vorkin on European growth

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“People chase Snapchat and Instagram by building 10-person teams. I don’t build 10-person teams; I build something efficient and scalable.”

A guide to moments-based marketing for a mobile-first world

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Hearing is believing, especially on mobile. Audio ads are twice as likely to lift purchase intent and information intent than display ads. It’s time to get creative with audio and make an impact with your messages. Get the guide. Sponsored by Spotify.

‘A new kind of collaboration': Why Trinity Mirror opened up its first-party data to Nestle

Jessica Davies

“The only obstacle to driving this efficiency was the insecurity around releasing our first-party data. But we have to diversify the product suite we offer clients if we are to survive this duopoly.”

How programmatic platforms help marketers do more marketing and less measuring

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“What gets measured gets managed." This old business mantra captures a truth in modern marketing strategy: if you aren’t measuring, getting regular reporting on your campaigns and continually improving, you’re going to miss the mark.

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Careers Title
 
March 9, 2017
Product Marketing Manager
Moat
New York, NY
 
March 9, 2017
News Editor
Digiday Media
New York
 
March 8, 2017
Front-End Developer
Wray Ward
Charlotte, NC
 
 

ALL CAREERS

 
 
Events Title
 
Last chance deadline
Digiday Content Marketing Awards
March 10, 2017
 
March 14, 2017
Glossy Hot Topic: Data Strategy
New York City
 
Early deadline
Digiday Publishing Awards Europe
March 17, 2017
 
 

ALL EVENTS

 


 
 
                                                           
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