The definitive Digiday guide to what’s in and what’s out at SXSW 2017

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‘The bubble has burst': Brands are pulling back on SXSW 2017, How Birchbox uses Facebook Live as an R&D lab, If Trump let brands use his brand,

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It can be hard to find the real gems on the vast South by Southwest agenda. As a courtesy, Digiday cuts through the clutter and brings you our definitive list of what’s in and what’s out for SXSW this year. Bots are experiencing a backlash. Many brands had already begun dropping their bots, saying that they didn’t do what they were supposed to. South by Southwest doesn’t change much every year. But this year, brands and agencies are pulling back on SXSW by hosting smaller events or sending fewer people there. Facebook Live is an experiment for most brands, but for beauty box delivery company Birchbox it also functions as a real-time R&D lab. Donald Trump may be the first intentional brand President, but Barack Obama created an image that many brands worldwide used — mostly illicitly — to sell their products. What if Trump let brands use his brand? See-now-buy-now sees a cultural difference. Designer brands that have spearheaded this fashion trend are mostly concentrated in New York and London, our sister site Glossy reports. “Challenger banks" — that are completely digital banks built on new technology as opposed to the outdated infrastructure of legacy banks — are big in the U.K., but they have a trust problem in the States.
 
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The definitive Digiday guide to what’s in and what’s out at SXSW 2017

Yuyu Chen

With more than 1,300 sessions, it can be hard to find the real gems on the vast agenda. As a courtesy, Digiday cuts through the clutter with our list of what’s in and what’s out for SXSW 2017.

Drop it like it’s bot: Brands have cooled on chatbots

Shareen Pathak

Bots are no longer the new apps — or really anything else — for brands.

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Understanding fraud and inventory quality in programmatic

Sponsored Content Yahoo

Consumer-facing information technology grows and improves daily, giving brands new ways to capture the hearts and minds of connected consumers. On the flip side, these same developments open the door for fraudsters to become more sophisticated, offering new venues for defrauding advertisers of both meaningful views and funds. Stay up-to-date on programmatic advertising with this guide. Sponsored by BrightRoll.

‘The bubble has burst': Brands are pulling back on SXSW 2017

Yuyu Chen

SXSW doesn’t change much itself. But this year, a few brands and agencies are scaling back by hosting smaller events or sending fewer people to the conference.

How Birchbox uses Facebook Live as an R&D lab

Grace Caffyn

Facebook Live is an experiment for most brands, but for beauty box delivery company Birchbox, it also functions as a real-time R&D lab.

A guide to moments-based marketing for a mobile-first world

Sponsored Content Spotify

Hearing is believing, especially on mobile. Audio ads are twice as likely to lift purchase intent and information intent than display ads. It’s time to get creative with audio and make an impact with your messages. Get the guide. Sponsored by Spotify.

If Trump let brands use his brand

Mark Duffy

Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Donald Trump has been called the first “brand" President of the United States. “Make America great again” very much sounds like a bombastic brand tagline, whereas Hillary […]

How to drive marketing success with AR & VR technology

Sponsored Content Deloitte Digital

When more than 500 million people played Pok?mon Go last year, many CMOs were caught off guard by the number of American consumers who already owned augmented reality (AR) or virtual reality (VR) devices. With AR and VR revenue forecast to top $120 billion by 2020, savvy marketers are quickly trying to figure out how to build their brands’ presence in this new reality. Sponsored content by Deloitte Digital.

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March 10, 2017
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March 9, 2017
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Digiday Content Marketing Awards
March 10, 2017
 
March 14, 2017
Glossy Hot Topic: Data Strategy
New York City
 
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Digiday Publishing Awards Europe
March 17, 2017
 
 

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