How The New Yorker is capitalizing on its Trump bump

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Business Insider fights ad blocking in the UK with whitelists, micropayments and subscriptions, ‘A new kind of collaboration': Why Trinity Mirror opened up its first-party data to Nestle, The definitive Digiday guide to what’s in and what’s out at SXSW 2017,

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File under: Trump bump. The New Yorker had its best subscription month yet in January, and it thinks it’s just getting started. “The days of driving everything back to Forbes are over“: Lewis D’Vorkin on European growth Lewis D’Vorkin holds court on the publisher’s European growth. “A new kind of collaboration": Why Trinity Mirror had no problem opening up its first-party data to Nestle. Business Insider is beefing up its anti-ad blocking tactics so that the blockers don’t eat up its ad revenue as it continues its European expansion. Turner Sports put the biggest basketball tournament of the year on Amazon Alexa devices. But not for the reason you’d think. Today’s your last chance to enter the Digiday Content Marketing Awards. Submit now to join last year’s winners like R/GA, Coca-Cola and Refinery29.
 
TLDR Title
 

How The New Yorker is capitalizing on its Trump bump

Lucia Moses

The New Yorker had its best subscription month yet in January, and it thinks it’s just getting started.

‘The days of driving everything back to Forbes are over': Lewis D’Vorkin on European growth

Lucinda Southern

“People chase Snapchat and Instagram by building 10-person teams. I don’t build 10-person teams; I build something efficient and scalable.”

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Understanding fraud and inventory quality in programmatic

Sponsored Content Yahoo

Consumer-facing information technology grows and improves daily, giving brands new ways to capture the hearts and minds of connected consumers. On the flip side, these same developments open the door for fraudsters to become more sophisticated, offering new venues for defrauding advertisers of both meaningful views and funds. Stay up-to-date on programmatic advertising with this guide. Sponsored by BrightRoll.

Business Insider fights ad blocking in the UK with whitelists, micropayments and subscriptions

Ross Benes

The business publisher is beefing up its anti-ad blocking tactics so that the blockers don’t eat up its ad revenue as it continues its European expansion.

‘A new kind of collaboration': Why Trinity Mirror opened up its first-party data to Nestle

Jessica Davies

“The only obstacle to driving this efficiency was the insecurity around releasing our first-party data. But we have to diversify the product suite we offer clients if we are to survive this duopoly.”

A guide to moments-based marketing for a mobile-first world

Sponsored Content Spotify

Hearing is believing, especially on mobile. Audio ads are twice as likely to lift purchase intent and information intent than display ads. It’s time to get creative with audio and make an impact with your messages. Get the guide. Sponsored by Spotify.

The definitive Digiday guide to what’s in and what’s out at SXSW 2017

Yuyu Chen

With more than 1,300 sessions, it can be hard to find the real gems on the vast agenda. As a courtesy, Digiday cuts through the clutter with our list of what’s in and what’s out for SXSW 2017.

How to drive marketing success with AR & VR technology

Sponsored Content Deloitte Digital

When more than 500 million people played Pok?mon Go last year, many CMOs were caught off guard by the number of American consumers who already owned augmented reality (AR) or virtual reality (VR) devices. With AR and VR revenue forecast to top $120 billion by 2020, savvy marketers are quickly trying to figure out how to build their brands’ presence in this new reality. Sponsored content by Deloitte Digital.

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March 14, 2017
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March 17, 2017
 
 

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