Snapchat Discover publishers face tough challenge as platform chases TV

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How insurer Direct Line moved to pay-for-performance with agency Mediacom, ‘We don’t want an opportunistic approach': How Coty is shaking up its innovation teams, How BBC World Service is future-proofing itself,

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Snap wants TV shows to be the dominant form of content on Snapchat Discover, and its media partners will have no choice but to adapt. Online hoaxes, propaganda, and fake news in general are rife in France ahead of next month’s elections. BuzzFeed France’s lead debunker Jules Darmanin shares his typical day. Insurance brand Direct Line has worked hard at figuring out a payment model that works equally well for itself and its agency. Figuring out what should be taken in-house is a reoccurring challenge for beauty brand Coty, and how to build for artificial intelligence is the latest conundrum. The Atlantic has begun prioritizing bringing people back to its site to subscribe, after years of pushing its articles to social platforms. Local markets are driven by local media, so BBC World Service must compete by adding value in other ways. Hiring another 300 digital staff this year will help. Digiday Programmatic Summit Europe is coming up at the end of April. Join us in Dublin and hear from a range of top brands and publishers on all the hot topics.
 
TLDR Title
 

Snapchat Discover publishers face tough challenge as platform chases TV

Sahil Patel

Snap plans to prioritize shows inside Snapchat Discover — which is great news for Snap’s TV network partners but potentially troublesome for other media partners.

Day in the life: BuzzFeed France’s lead fake-news debunker Jules Darmanin

Jessica Davies

“I start to see a new hoax trending on Twitter. A lot a people fell for it.”

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The seven pillars of building a competitive digital business

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How insurer Direct Line moved to pay-for-performance with agency Mediacom

Grace Caffyn

In a world of zero-margin deals and hidden fees, Direct Line Group has done the unthinkable. It has created a payment model with its media agency that both parties actually like.

‘We don’t want an opportunistic approach': How Coty is shaking up its innovation teams

Grace Caffyn

Innovation is hard for a corporation the size of Coty Inc. But it got even harder when the $9 billion company acquired 41 new beauty brands as part of its deal with P&G last year.

A guide to moments-based marketing for a mobile-first world

Sponsored Content Spotify

Hearing is believing, especially on mobile. Audio ads are twice as likely to lift purchase intent and information intent than display ads. It’s time to get creative with audio and make an impact with your messages. Get the guide. Sponsored by Spotify.

How BBC World Service is future-proofing itself

Lucinda Southern

“By 2022, there will be another billion people online,” said BBC’s Dmitry Shishkin. “We are preparing ourselves for future consumers."

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March 10, 2017
Senior Manager of Client Success
U.S. News & World Report
New York, NY
 
March 10, 2017
Account Director
Hudl
New York, NY
 
March 9, 2017
Product Marketing Manager
Moat
New York, NY
 
 

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Digiday Content Marketing Awards
March 10, 2017
 
March 14, 2017
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Digiday Publishing Awards Europe
March 17, 2017
 
 

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