Inside the agency: Havas heads to King’s Cross in London

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Why Yoox Net-a-Porter wants to sell through WhatsApp, ‘Toes in the water': Banks play around with chatbots, SXSW report: Fashion and beauty brands are still gaga for Instagram,

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Until this month, Havas’ 1,700 U.K.-based employees had been scattered across seven London locations. But now, the group’s new European headquarters opened at King’s Cross. President Donald Trump’s revised executive order caused uncertainty among immigrant workers at agencies, which are already suffering from a talent crunch. Net-a-Porter wants to sell luxury goods on Whatsapp. Its Whatsapp personal stylists chat one-on-one with top customers, referred to by the company as “Extremely Important People," our sister site Glossy reports. Bank phone trees are dreadful experiences, so many banks are turning to chatbots in the hope to spruce up the experience. Where the platforms go, the brands will follow. Fashion and beauty brands at South by Southwest are still gaga for Instagram. Digiday Pulse: More than a magazine. Become a subscriber today to receive exclusive coverage including insights, events, letters from the editor and more.
 
TLDR Title
 

Inside the agency: Havas heads to King’s Cross in London

Grace Caffyn

Havas’ new European headquarters, HKX, unites its 24 U.K. agencies — 1,700 people — under one roof.

For immigrants in ad agencies, uncertainty nags

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“It’s scary that the reasons I left Iraq for are kind of crawling back: the lack of freedom, the persecution and being labeled because of where you’re from."

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Why Yoox Net-a-Porter wants to sell through WhatsApp

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Yoox Net-a-Porter has plans to build out a platform to sell product directly through WhatsApp, connecting the dots between customer behavior and social community.

‘Toes in the water': Banks play around with chatbots

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Banks won’t be replacing interactive voice response systems with bots anytime soon.

A guide to moments-based marketing for a mobile-first world

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Hearing is believing, especially on mobile. Audio ads are twice as likely to lift purchase intent and information intent than display ads. It’s time to get creative with audio and make an impact with your messages. Get the guide. Sponsored by Spotify.

SXSW report: Fashion and beauty brands are still gaga for Instagram

Bethany Biron

Fashion and beauty brands at SXSW talk about their favorite social media platform. Spoiler: It’s Instagram.

Debunking the video header bidding hype, a publisher’s guide

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Careers Title
 
March 10, 2017
Senior Manager of Client Success
U.S. News & World Report
New York, NY
 
March 10, 2017
Account Director
Hudl
New York, NY
 
March 9, 2017
Product Marketing Manager
Moat
New York, NY
 
 

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Events Title
 
Last chance deadline
Digiday Content Marketing Awards
March 10, 2017
 
Early deadline
Digiday Publishing Awards Europe
March 17, 2017
 
Last chance deadline
Glossy Awards 2017
March 17, 2017
 
 

ALL EVENTS

 


 
 
                                                           
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