Standing out on mobile starts with CMS tweaks

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Apple News is a traffic and subscription driver for the Telegraph, For immigrants in ad agencies, uncertainty nags, Inside the agency: Havas heads to King’s Cross in London,

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With a growing number of publishers now drawing a majority of their readers on mobile devices, several of them, including BuzzFeed, Vox Media and The New York Times, have changed their CMS architecture to be mobile first. It can be costly to develop direct connections with readers, but The Boston Globe found a cheap and easy way to do it using Facebook Messenger. For The Telegraph, Apple News to has become the most effective third-party platform at driving readers to its own sites and app — where it can eventually turn them into subscribers. For immigrants working at ad agencies, uncertainty nags in Trump’s America. “The more we interact with each other in communal, inspiring spaces, the more likely it is that solutions that cross boundaries will appear for the benefit of our clients," here’s a look inside Havas’ new U.K. HQ. Become a Digiday Pulse member risk-free. For a limited time, join the community and cancel any time during the first 30 days.
 
TLDR Title
 

Standing out on mobile starts with CMS tweaks

Max Willens

“I think a lot of content providers are realizing they’re probably losing a lot of money by not providing as good a mobile experience as they could.”

Why The Boston Globe embraced Facebook for notifications

Lucia Moses

It can be costly to develop direct connections with readers, but The Boston Globe found a cheap and easy way to do it using Facebook Messenger.

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Apple News is a traffic and subscription driver for the Telegraph

Lucinda Southern

“In the modern age, people look to consume content through notifications,” said Robert Bridge, chief customer officer at The Telegraph. “That doesn’t mean they will always open them and click through.”

For immigrants in ad agencies, uncertainty nags

Tanya Dua

“It’s scary that the reasons I left Iraq for are kind of crawling back: the lack of freedom, the persecution and being labeled because of where you’re from."

A guide to moments-based marketing for a mobile-first world

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Hearing is believing, especially on mobile. Audio ads are twice as likely to lift purchase intent and information intent than display ads. It’s time to get creative with audio and make an impact with your messages. Get the guide. Sponsored by Spotify.

Inside the agency: Havas heads to King’s Cross in London

Grace Caffyn

Havas’ new European headquarters, HKX, unites its 24 U.K. agencies — 1,700 people — under one roof.

Debunking the video header bidding hype, a publisher’s guide

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March 14, 2017
Senior Vice President – Digital Activation
Edelman
Atlanta, GA
 
March 10, 2017
Senior Manager of Client Success
U.S. News & World Report
New York, NY
 
March 10, 2017
Account Director
Hudl
New York, NY
 
 

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Digiday Content Marketing Awards
March 10, 2017
 
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Digiday Publishing Awards Europe
March 17, 2017
 
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Glossy Awards 2017
March 17, 2017
 
 

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