From Mimi to The Drive: Time Inc.’s patchy record with digital verticals

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UK agencies see promise in Facebook’s latest Snapchat clone, The woke agency exec: Truffle Pig’s Paul Marcum on being vocally anti-Trump, Starting out with AKQA’s Ajaz Ahmed: ‘It’s important to embrace disruption’,

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Time Inc. has launched a string of digital experiments over the past couple of years, Mimi and Well Done to name two, but the record of these brands has been patchy. “They need to keep growing, and they have to grow with older audiences and convert them to users," said one buyer about Snapchat’s push into original TV programming. Facebook’s latest Snapchat clone Messenger Day was met with eye rolls. But U.K. buyers say it has more to offer advertisers than they might expect. “I don’t know that brands have a mandate to be partisan as much as they have an opportunity to pay as much attention to their audience while working with their principles." We asked Paul Marcum, president of Truffle Pig, how brands can adapt to a new reality of how messaging travels. Ajaz Ahmed was only 21 when he dropped out of Bath University to start AKQA in 1994. Here he shares some of the lessons he’s learned along the way. “Everybody seeks a sense of steadiness, tranquility and stability in their lives but it’s important to also embrace variations."
 
TLDR Title
 

From Mimi to The Drive: Time Inc.’s patchy record with digital verticals

Lucia Moses

The legacy publisher has launched a string of digital experiments over the past couple of years, but many have been deprived amid a scarcity of resources, reorganizations and executive departures.

How Snapchat’s pitching original shows to advertisers

Sahil Patel

Snap is talking up its original shows initiative to advertisers, who see it as a welcome differentiator between Snapchat Discover and Instagram Stories — for now.

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Is your company committing random acts of digital? How to start your digital transformation

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UK agencies see promise in Facebook’s latest Snapchat clone

Grace Caffyn

Facebook’s latest Snapchat clone Messenger Day was met with eye rolls. But U.K. buyers say it has more to offer advertisers than they might expect.

The woke agency exec: Truffle Pig’s Paul Marcum on being vocally anti-Trump

Shareen Pathak

“Fundamentally, I believe in American values that I don’t think have changed.”

A guide to moments-based marketing for a mobile-first world

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Hearing is believing, especially on mobile. Audio ads are twice as likely to lift purchase intent and information intent than display ads. It’s time to get creative with audio and make an impact with your messages. Get the guide. Sponsored by Spotify.

Starting out with AKQA’s Ajaz Ahmed: ‘It’s important to embrace disruption’

Tanya Dua

“Everybody seeks a sense of steadiness, tranquility and stability in their lives, but it’s important to also embrace variations, change and disruption.”

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Careers Title
 
March 14, 2017
Senior Vice President – Digital Activation
Edelman
Atlanta, GA
 
March 10, 2017
Senior Manager of Client Success
U.S. News & World Report
New York, NY
 
March 10, 2017
Account Director
Hudl
New York, NY
 
 

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Events Title
 
Last chance deadline
Digiday Content Marketing Awards
March 10, 2017
 
Early deadline
Digiday Publishing Awards Europe
March 17, 2017
 
Last chance deadline
Glossy Awards 2017
March 17, 2017
 
 

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