From Mimi to The Drive: Time Inc.’s patchy record with digital verticals

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How Snapchat’s pitching original shows to advertisers, The woke agency exec: Truffle Pig’s Paul Marcum on being vocally anti-Trump, Thakoon’s business restructuring is a blow to see-now-buy-now,

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Time Inc. has launched a string of digital experiments in recent years, but many of them have failed to gain real traction amid reorganizations, executive departures and a scarcity of resources. Original shows on Snapchat Discover might be the differentiator Snap needs to fend off competition from Instagram, according to advertisers. The woke exec: What tweeting about Trump taught Truffle Pig’s Paul Marcum about marketing. “Fundamentally, I believe in American values that I don’t think have changed." When Thakoon Panichgul, designer of his eponymous line Thakoon, made the leap to a direct-to-consumer business model in September, the wholesale middleman was cut out entirely. Our sister site Glossy has the story. Ajaz Ahmed was only 21 when he dropped out of college to start AKQA in 1994. Now, 20 years later, he talks about getting his start and shares some of his biggest lessons in advertising. “It’s less likely to annoy users." U.K. agencies see promise in Facebook’s latest Snapchat clone.
 
TLDR Title
 

From Mimi to The Drive: Time Inc.’s patchy record with digital verticals

Lucia Moses

The legacy publisher has launched a string of digital experiments over the past couple of years, but many have been deprived amid a scarcity of resources, reorganizations and executive departures.

How Snapchat’s pitching original shows to advertisers

Sahil Patel

Snap is talking up its original shows initiative to advertisers, who see it as a welcome differentiator between Snapchat Discover and Instagram Stories — for now.

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Is your company committing random acts of digital? How to start your digital transformation

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The woke agency exec: Truffle Pig’s Paul Marcum on being vocally anti-Trump

Shareen Pathak

“Fundamentally, I believe in American values that I don’t think have changed.”

Thakoon’s business restructuring is a blow to see-now-buy-now

Hilary Milnes

Designer brand Thakoon made a big move last September when he switched to a direct-to-consumer, in-season business model. Less than a year later, his business has been put on hold to undergo a restructuring.

A guide to moments-based marketing for a mobile-first world

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Hearing is believing, especially on mobile. Audio ads are twice as likely to lift purchase intent and information intent than display ads. It’s time to get creative with audio and make an impact with your messages. Get the guide. Sponsored by Spotify.

Starting out with AKQA’s Ajaz Ahmed: ‘It’s important to embrace disruption’

Tanya Dua

“Everybody seeks a sense of steadiness, tranquility and stability in their lives, but it’s important to also embrace variations, change and disruption.”

Understanding fraud and inventory quality in programmatic

Sponsored Content Yahoo

Consumer-facing information technology grows and improves daily, giving brands new ways to capture the hearts and minds of connected consumers. On the flip side, these same developments open the door for fraudsters to become more sophisticated, offering new venues for defrauding advertisers of both meaningful views and funds. Stay up-to-date on programmatic advertising with this guide. Sponsored by BrightRoll.

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Careers Title
 
March 14, 2017
Senior Vice President – Digital Activation
Edelman
Atlanta, GA
 
March 10, 2017
Senior Manager of Client Success
U.S. News & World Report
New York, NY
 
March 10, 2017
Account Director
Hudl
New York, NY
 
 

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Digiday Content Marketing Awards
March 10, 2017
 
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Digiday Publishing Awards Europe
March 17, 2017
 
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Glossy Awards 2017
March 17, 2017
 
 

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