The woke agency exec: Truffle Pig’s Paul Marcum on being vocally anti-Trump

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MullenLowe’s Geoff Cottrill: Brands screw up music marketing, UK agencies see promise in Facebook’s latest Snapchat clone, The state of bank innovation in 5 charts,

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Agency executives are waking up to how messaging really travels in the Trump era, on Twitter and elsewhere. We asked Paul Marcum, president of Truffle Pig, how his media diet has changed and how brands can adapt to the new reality. Ajaz Ahmed, founder and CEO of AKQA, tells us in his own words how he got into the business and shares some of the biggest lessons he’s learned along the way. Geoff Cottrill, the president for agency MullenLowe U.S. in Boston and former CMO for Converse, thinks that brands screw up music marketing, as the brand-artist relationship feels transactional at best, forced at worst. With Messenger Day, Facebook has rolled out (yet another) Snapchat clone. U.K. media buyers say the feature has more to offer advertisers than they might expect. Major banks have been doing more work with the startups, while smaller players are still figuring out their long-term digital strategies. Here are five charts on where banks are focused and what’s challenging them on the innovation front in 2017. On the agenda at the Digiday Brand Summit in Charleston next month: The need for speed. Learn more about joining us here.
 
TLDR Title
 

The woke agency exec: Truffle Pig’s Paul Marcum on being vocally anti-Trump

Shareen Pathak

“Fundamentally, I believe in American values that I don’t think have changed.”

Starting out with AKQA’s Ajaz Ahmed: ‘It’s important to embrace disruption’

Tanya Dua

“Everybody seeks a sense of steadiness, tranquility and stability in their lives, but it’s important to also embrace variations, change and disruption.”

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MullenLowe’s Geoff Cottrill: Brands screw up music marketing

Yuyu Chen

Geoff Cottrill, president of MullenLowe Boston and former CMO for Converse, thinks that brands typically have very shallow relationships with musicians and no company has nailed music marketing.

UK agencies see promise in Facebook’s latest Snapchat clone

Grace Caffyn

Facebook’s latest Snapchat clone Messenger Day was met with eye rolls. But U.K. buyers say it has more to offer advertisers than they might expect.

Agency Life: Four tips for producing great creative work efficiently

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The state of bank innovation in 5 charts

Tanaya Macheel

Major banks have been warming up to the startups who once tried to displace them. Other small and midsize banks, however, are just getting their feet wet.

Focus on Viewability, But Don’t Make It a Goal

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Careers Title
 
March 15, 2017
Director, Programmatic Operations
International Data Group, Inc.
New York
 
March 14, 2017
Senior Vice President – Digital Activation
Edelman
Atlanta, GA
 
March 10, 2017
Senior Manager of Client Success
U.S. News & World Report
New York, NY
 
 

ALL CAREERS

 
 
Events Title
 
Last chance deadline
Digiday Content Marketing Awards
March 10, 2017
 
Early deadline
Digiday Publishing Awards Europe
March 17, 2017
 
Last chance deadline
Glossy Awards 2017
March 17, 2017
 
 

ALL EVENTS

 


 
 
                                                           
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