How Snapchat’s pitching original shows to advertisers

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UK agencies see promise in Facebook’s latest Snapchat clone, The woke agency exec: Truffle Pig’s Paul Marcum on being vocally anti-Trump, Thakoon’s business restructuring is a blow to see-now-buy-now,

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Original shows on Snapchat Discover might be the differentiator Snap needs to fend off competition from Instagram, according to advertisers. Time Inc. has launched a string of digital experiments in recent years, but many of them have failed to gain real traction amid reorganizations, executive departures and a scarcity of resources. “It’s less likely to annoy users." U.K. agencies see promise in Facebook’s latest Snapchat clone. The woke exec: What tweeting about Trump taught Truffle Pig’s Paul Marcum about marketing. “Fundamentally, I believe in American values that I don’t think have changed." When Thakoon Panichgul, designer of his eponymous line Thakoon, made the leap to a direct-to-consumer business model in September, the wholesale middleman was cut out entirely. Our sister site Glossy has the story. European media brands, take note: The early deadline for the Digiday Publishing Awards Europe is Friday, March 17. Enter before this deadline to take advantage of our lowest entry rate.
 
TLDR Title
 

How Snapchat’s pitching original shows to advertisers

Sahil Patel

Snap is talking up its original shows initiative to advertisers, who see it as a welcome differentiator between Snapchat Discover and Instagram Stories — for now.

From Mimi to The Drive: Time Inc.’s patchy record with digital verticals

Lucia Moses

The legacy publisher has launched a string of digital experiments over the past couple of years, but many have been deprived amid a scarcity of resources, reorganizations and executive departures.

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UK agencies see promise in Facebook’s latest Snapchat clone

Grace Caffyn

Facebook’s latest Snapchat clone Messenger Day was met with eye rolls. But U.K. buyers say it has more to offer advertisers than they might expect.

The woke agency exec: Truffle Pig’s Paul Marcum on being vocally anti-Trump

Shareen Pathak

“Fundamentally, I believe in American values that I don’t think have changed.”

Agency Life: Four tips for producing great creative work efficiently

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Thakoon’s business restructuring is a blow to see-now-buy-now

Hilary Milnes

Designer brand Thakoon made a big move last September when he switched to a direct-to-consumer, in-season business model. Less than a year later, his business has been put on hold to undergo a restructuring.

Focus on Viewability, But Don’t Make It a Goal

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Careers Title
 
March 15, 2017
Director, Programmatic Operations
International Data Group, Inc.
New York
 
March 14, 2017
Senior Vice President – Digital Activation
Edelman
Atlanta, GA
 
March 10, 2017
Senior Manager of Client Success
U.S. News & World Report
New York, NY
 
 

ALL CAREERS

 
 
Events Title
 
Last chance deadline
Digiday Content Marketing Awards
March 10, 2017
 
Early deadline
Digiday Publishing Awards Europe
March 17, 2017
 
Last chance deadline
Glossy Awards 2017
March 17, 2017
 
 

ALL EVENTS

 


 
 
                                                           
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