The Financial Times: Readers who comment are 7 times more engaged

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The Guardian’s sales chief: The digital ad system rewards fake news, BuzzFeed bets big on original shows for platforms, The Washington Post preps its augmented reality push,

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It stands to reason that those who comment on publisher sites are more engaged. After some analysing, The Financial Times has found that those who leave comments are seven times more engaged than those who don’t. Ted Baker’s latest video, shot for the first time in 360 degrees, is a big budget affair. Here’s what the brand has learned from shoppable video. “Fake news is being used as a key weapon to fight truth. And the digital advertising paradigm is helping to fund it," said Hamish Nicklin, The Guardian’s chief revenue officer. “In fact I’d go as far as to say that it rewards it." BuzzFeed is investing in longer, TV-like programming as platforms — from Facebook to Verizon’s Go90 — seek exclusive content. The Washington Post plans to publish a few AR-enhanced stories this year. “We want to learn from it," said the Post’s Joey Marburger. “They would much rather get their tax breaks and give to charity and say they’re doing good for the country than get their hands dirty with a bunch of very subprime demographics." In our latest Confessions piece, a financial tech entrepreneur tells all on why big banks back startups.
 
TLDR Title
 

The Financial Times: Readers who comment are 7 times more engaged

Lucinda Southern

The paper has found that those who leave comments read more articles, spend more time on site and come back to The FT more often than those who don’t.

What Ted Baker has learned from shoppable video so far

Grace Caffyn

The company’s latest video, shot for the first time in 360 degrees, is a big-budget affair.

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The Guardian’s sales chief: The digital ad system rewards fake news

Jessica Davies

“Fake news is being used as a key weapon to fight truth. And the digital advertising paradigm is helping to fund it, in fact I’d go as far as to say that it rewards it."

BuzzFeed bets big on original shows for platforms

Sahil Patel

BuzzFeed is investing in longer, TV-like programming as platforms — from Facebook to Verizon’s Go90 — seek exclusive content.

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The Washington Post preps its augmented reality push

Lucia Moses

The newspaper plans to publish a few AR-enhanced stories this year. “We want to learn from it,” said the Post’s Joey Marburger.

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Careers Title
 
March 15, 2017
Director, Programmatic Operations
International Data Group, Inc.
New York
 
March 14, 2017
Senior Vice President – Digital Activation
Edelman
Atlanta, GA
 
March 10, 2017
Senior Manager of Client Success
U.S. News & World Report
New York, NY
 
 

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Events Title
 
Early deadline
Digiday Publishing Awards Europe
March 17, 2017
 
Last chance deadline
Glossy Awards 2017
March 17, 2017
 
Awards Gala
Digiday Publishing Awards
March 23, 2017 NYC
 
 

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