Breakthroughs in Mobile Audience Engagement Worldwide As people always have their phones at their sides, what is the media industry doing to best connect with this highly captive audience?
Speakers: Ciel Hunter, Head of Content, Vice Media Jill Kress, Chief Marketing Officer, National Geographic Partners Danielle Lee, Global VP, Partner Solutions, Spotify Jamie Perry, Vice President of Marketing, JetBlue Marina Cockenberg, Director of Social Media, The Tonight Show Starring Jimmy Fallon
Streaming Video – Who Is Really Watching Your Content? Even though the explosion of online video consumption has revolutionized the industry, the streaming providers have been very protective of their data from viewership numbers to audience profiles. What are the most popular shows by demographic on Netflix? How do binge watchers consume differently than casual watchers? What content do they engage with cross-platform? Join Deren Baker, CEO of Jumpshot, for an inside look at clickstream data and the cutting edge of audience analytics.