Variety’s Entertainment & Technology Summit NYC May 9 | W New York Midtown
Get in the room with leading companies in entertainment & technology. HBO, JetBlue, Coca-Cola, Hulu, ABC News, Spotify, Refinery29, The Tonight Show Starring Jimmy Fallon & more.
Don’t Miss Keynote Conversations with — Jeff Bewkes, CEO, Time Warner Inc. Trevor Noah, Host, The Daily Show with Trevor Noah Michael De Luca, Oscar-Nominated Producer Steven L. Canepa, General Manager, Global Telecommunications, Media & Entertainment Industry, IBM David Kline, Chief Technology Officer, Viacom
Lights, Camera, Brands: Masters of Marketing Storytelling With today’s content platform explosion, brands are enjoying a massive creative playground for engaging audiences. What are future trends in innovative marketing? Marketers share their strategies on how they create the ultimate story for their brands. Moderator: Eric Bergner, Partner, Moses & Singer LLP
Speakers: Chris Spadaccini, Head of Marketing, HBO Kate Santore, Senior Director, Integrated Marketing Content, The Coca-Cola Company, North America Armando Turco, General Manager of Vox Creative, Vox Media Jacqueline Parkes, EVP of Marketing and Creative, MTV, VH1 and Logo Streaming Video – Who Is Really Watching Your Content? Even though the explosion of online video consumption has revolutionized the industry, the streaming providers have been very protective of their data from viewership numbers to audience profiles. What are the most popular shows by demographic on Netflix? How do binge watchers consume differently than casual watchers? What content do they engage with cross-platform? Join Deren Baker, CEO of Jumpshot, for an inside look at clickstream data and the cutting edge of audience analytics.