|People and Company Profiles
Twinlab turnaround: CEO Naomi Whittel on her first year in the executive suite
A year after taking on the CEO post at Twinlab, Naomi Whittel says bringing back a focus on the brand has been key to returning one of the supplement industry’s biggest companies to a positive track.
Whittel took the reins at Twinlab Consolidated Holdings in March of 2016, replacing Tom Tolworthy just months after Twinlab acquired her company, Organic Holdings, distributor of Reserveage. The acquisition came during a tumultuous and complicated period of financial restructuring at the larger company.