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2017.03.16 *如無法看到完整訊息,請點選此處察看
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把生活費這樣拆3份投資,幫你每年賺到20萬旅費
看完這張圖的OS:如果30年前爸媽懂幫我存股就好了
「台塑四寶」該優先挑哪一檔來存股?
手中股票一直跌,該繼續持有還是停損賣出?
台股還有164檔被低估!買「低基期」股票真的好嗎
企業賺錢,就有義務「分紅」給員工嗎?
經濟學家:全世界任何地方都沒看見薪資成長跡象
大空頭:美股高估程度,比1929年華爾街股災還嚴重
柏瑞投信 創新產品差異化打造債券龍頭品牌
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「榮民之家」開放一般民眾申請!65歲以上長輩,每個月最低12000元包吃住
2
委託方式、買進標的各有差異》定期定額買股,3券商開跑
3
一個案例告訴你:買保險沒填「受益人」,子女竟然領不到300萬理賠金,還負債100萬
4
眼鏡補助6千、輪椅補助1萬2…身心障礙者和長輩用的政府都有補貼,不是低收入戶也能辦
5
新聞常報的中鋼、鴻海…其實都不適合當定存股!投資新手的10大迷思
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.為什麼白飯保溫後,容易變黃還有種特殊臭味呢? .印度瑜珈大師的養肝法:每週一餐輕斷食,搭配一個動作,終結「脂肪肝」!
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每日健康報 2017.03.16
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今日頭條
為什麼白飯保溫後,容易變黃還有種特殊臭味呢?
避免白飯變黃的對策:米儘快吃完別放太久、冷凍貯存、電鍋的上蓋也要洗、不要用礦泉水煮飯說到煮飯呀!每每要拿起米杯要量米的時,就會想著要煮這一餐的量就好呢?還是多煮幾杯米,這樣下一餐或隔天就不用再忙一次。煮多了,就要想著這飯該怎麼放比較好,…
印度瑜珈大師的養肝法:每週一餐輕斷食,搭配一個動作,終結「脂肪肝」!
精神病患是心理生病了,我們沒有綑綁他的權力!我在澳洲精神病房看到的另一種風景
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幫老婆解決問題還被罵?男人在婚姻中最該學會的技能:點頭、微笑、稱是

自從有一次我在談話性節目《結婚後,男人到底哪根筋不對》籲請女性了解男人(請參考【兩性】男人其實不難懂),我提出了女性同胞請以「三要、三不要」…

情願邊走邊喘,也不要坐著喘!運動醫師告訴你:為什麼跑步後最好走個10分鐘再停下來

運動後為什麼不要馬上停下來? 因為馬上停下來會「薩丟」(台語,指非精神狀況的沖煞),真的是這樣嗎?從小到大,應該每個人都被叮嚀過「跑步後不要…

不吃飯可以餓死癌細胞?巧吃高蛋白對抗癌症!

罹癌之後,如何阻止癌細胞繼續進攻,是癌症患者最關心的事情。不少癌友誤以為利用「饑餓療法」可以餓死癌細胞,因此不肯吃飯;不過,研究發現,許多癌…

失智症長期抗戰 快到這搬救兵

(優活健康網記者徐平/綜合報導)李伯伯患有阿茲海默症,使用阿茲海默的藥物長達5年,3年前喪偶後,李伯伯不僅記性退化的更嚴重,生活上也逐漸仰賴…

3種人必喝!薑黃變身黃金拿鐵,抗發炎超級棒!

薑黃保健風靡全球,您都怎麼吃它呢?做成咖哩?加入米飯中一起煮?這些作法都太老套了!美國知名營養師Brigitte Zeitlin認為,用薑黃…

冬瓜糖磚食不安?補破網:巧吃5種抗氧化物

喜歡吃薑母鴨、羊肉爐、麻油雞的人,一旦吃多了,容易出現口乾舌燥、便祕、流鼻血等症狀,此時喝一杯冬瓜茶有助改善。日前卻傳出冬瓜糖磚添加工業石灰…

按摩眼周還不夠!解救眼睛過勞,先幫肩頸馬殺雞

感覺眼睛疲累、酸澀不已時,絕大多數人的第一個做法是閉上眼睛,沿著眼周輕輕按摩,如果身邊剛好有熱水和毛巾,會再熱敷眼睛改善循環,但也有許多人發…

今年首例! 南部1歲半男童腸病毒重症確診

(健康醫療網/記者林怡亭報導)疾病管制署公布國內今(2017)年首例腸病毒重症個案,為南部1歲半男童,2月下旬因出現發燒、無故驚嚇、嗜睡等情…

眼睛霧茫茫 竟然和氣血不通有關!

(健康醫療網/記者關嘉慶報導)現代人3C產品用得兇,早上一睜眼,就先看手機,上班去搭車,眼睛也是盯著手機不放,上班就更不用說,兩眼就直盯著電…

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The Financial Times: Readers who comment are 7 times more engaged

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The Guardian’s sales chief: The digital ad system rewards fake news, BuzzFeed bets big on original shows for platforms, The Washington Post preps its augmented reality push,

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It stands to reason that those who comment on publisher sites are more engaged. After some analysing, The Financial Times has found that those who leave comments are seven times more engaged than those who don’t. Ted Baker’s latest video, shot for the first time in 360 degrees, is a big budget affair. Here’s what the brand has learned from shoppable video. “Fake news is being used as a key weapon to fight truth. And the digital advertising paradigm is helping to fund it," said Hamish Nicklin, The Guardian’s chief revenue officer. “In fact I’d go as far as to say that it rewards it." BuzzFeed is investing in longer, TV-like programming as platforms — from Facebook to Verizon’s Go90 — seek exclusive content. The Washington Post plans to publish a few AR-enhanced stories this year. “We want to learn from it," said the Post’s Joey Marburger. “They would much rather get their tax breaks and give to charity and say they’re doing good for the country than get their hands dirty with a bunch of very subprime demographics." In our latest Confessions piece, a financial tech entrepreneur tells all on why big banks back startups.
 
TLDR Title
 

The Financial Times: Readers who comment are 7 times more engaged

Lucinda Southern

The paper has found that those who leave comments read more articles, spend more time on site and come back to The FT more often than those who don’t.

What Ted Baker has learned from shoppable video so far

Grace Caffyn

The company’s latest video, shot for the first time in 360 degrees, is a big-budget affair.

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“No one likes to be surprised by the bill": Bringing buyers into the header bidding conversation

Sponsored Content TripleLift

People have long been discussing the challenges and benefits of header bidding for publishers, but what about the buyers? Often left out of header bidding conversations, buyers need more attention and transparency from publishers, especially if those publishers are looking to establish long-term relationships with them. In order to start these crucial conversations with buyers, publishers need to learn to speak their language rather than sitting back and simply asking for “a bigger check every month." Sponsored by Triplelift

The Guardian’s sales chief: The digital ad system rewards fake news

Jessica Davies

“Fake news is being used as a key weapon to fight truth. And the digital advertising paradigm is helping to fund it, in fact I’d go as far as to say that it rewards it."

BuzzFeed bets big on original shows for platforms

Sahil Patel

BuzzFeed is investing in longer, TV-like programming as platforms — from Facebook to Verizon’s Go90 — seek exclusive content.

Agency Life: Four tips for producing great creative work efficiently

Sponsored Content Workfront

An agency is no glamorous movie set. Demanding clients, overworked team members, ineffective review and approval processes can hinder your ability to produce the best quality work. Agency chaos can make you may feel like you’re stuck with no way to manage it all, but it’s time to stop living the grind. Learn how to streamline your processes and produce your best work, without burning out your teams. Sponsored by Workfront.

The Washington Post preps its augmented reality push

Lucia Moses

The newspaper plans to publish a few AR-enhanced stories this year. “We want to learn from it,” said the Post’s Joey Marburger.

Advertisement
 
 
Careers Title
 
March 15, 2017
Director, Programmatic Operations
International Data Group, Inc.
New York
 
March 14, 2017
Senior Vice President – Digital Activation
Edelman
Atlanta, GA
 
March 10, 2017
Senior Manager of Client Success
U.S. News & World Report
New York, NY
 
 

ALL CAREERS

 
 
Events Title
 
Early deadline
Digiday Publishing Awards Europe
March 17, 2017
 
Last chance deadline
Glossy Awards 2017
March 17, 2017
 
Awards Gala
Digiday Publishing Awards
March 23, 2017 NYC
 
 

ALL EVENTS

 


 
 
                                                           
Posted in 未分類

How Snapchat’s pitching original shows to advertisers

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UK agencies see promise in Facebook’s latest Snapchat clone, The woke agency exec: Truffle Pig’s Paul Marcum on being vocally anti-Trump, Thakoon’s business restructuring is a blow to see-now-buy-now,

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Original shows on Snapchat Discover might be the differentiator Snap needs to fend off competition from Instagram, according to advertisers. Time Inc. has launched a string of digital experiments in recent years, but many of them have failed to gain real traction amid reorganizations, executive departures and a scarcity of resources. “It’s less likely to annoy users." U.K. agencies see promise in Facebook’s latest Snapchat clone. The woke exec: What tweeting about Trump taught Truffle Pig’s Paul Marcum about marketing. “Fundamentally, I believe in American values that I don’t think have changed." When Thakoon Panichgul, designer of his eponymous line Thakoon, made the leap to a direct-to-consumer business model in September, the wholesale middleman was cut out entirely. Our sister site Glossy has the story. European media brands, take note: The early deadline for the Digiday Publishing Awards Europe is Friday, March 17. Enter before this deadline to take advantage of our lowest entry rate.
 
TLDR Title
 

How Snapchat’s pitching original shows to advertisers

Sahil Patel

Snap is talking up its original shows initiative to advertisers, who see it as a welcome differentiator between Snapchat Discover and Instagram Stories — for now.

From Mimi to The Drive: Time Inc.’s patchy record with digital verticals

Lucia Moses

The legacy publisher has launched a string of digital experiments over the past couple of years, but many have been deprived amid a scarcity of resources, reorganizations and executive departures.

Advertisement
 

“No one likes to be surprised by the bill": Bringing buyers into the header bidding conversation

Sponsored Content TripleLift

People have long been discussing the challenges and benefits of header bidding for publishers, but what about the buyers? Often left out of header bidding conversations, buyers need more attention and transparency from publishers, especially if those publishers are looking to establish long-term relationships with them. In order to start these crucial conversations with buyers, publishers need to learn to speak their language rather than sitting back and simply asking for “a bigger check every month." Sponsored by Triplelift

UK agencies see promise in Facebook’s latest Snapchat clone

Grace Caffyn

Facebook’s latest Snapchat clone Messenger Day was met with eye rolls. But U.K. buyers say it has more to offer advertisers than they might expect.

The woke agency exec: Truffle Pig’s Paul Marcum on being vocally anti-Trump

Shareen Pathak

“Fundamentally, I believe in American values that I don’t think have changed.”

Agency Life: Four tips for producing great creative work efficiently

Sponsored Content Workfront

An agency is no glamorous movie set. Demanding clients, overworked team members, ineffective review and approval processes can hinder your ability to produce the best quality work. Agency chaos can make you may feel like you’re stuck with no way to manage it all, but it’s time to stop living the grind. Learn how to streamline your processes and produce your best work, without burning out your teams. Sponsored by Workfront.

Thakoon’s business restructuring is a blow to see-now-buy-now

Hilary Milnes

Designer brand Thakoon made a big move last September when he switched to a direct-to-consumer, in-season business model. Less than a year later, his business has been put on hold to undergo a restructuring.

Focus on Viewability, But Don’t Make It a Goal

Sponsored Content Turn

It seems like a total no-brainer: No one wants to pay for ads that can’t be seen. But viewability is just one factor in an effective campaign. But if we focus too tightly on viewability we’ll compromise targeted reach, conversions and brand lift, and risk overspending on a parameter that’s not generating nearly enough value. It’s simple math: viewability is a useful metric but doesn’t add up as a be-all end-all goal for marketers. Sponsored content by Turn

Advertisement
 
 
Careers Title
 
March 15, 2017
Director, Programmatic Operations
International Data Group, Inc.
New York
 
March 14, 2017
Senior Vice President – Digital Activation
Edelman
Atlanta, GA
 
March 10, 2017
Senior Manager of Client Success
U.S. News & World Report
New York, NY
 
 

ALL CAREERS

 
 
Events Title
 
Last chance deadline
Digiday Content Marketing Awards
March 10, 2017
 
Early deadline
Digiday Publishing Awards Europe
March 17, 2017
 
Last chance deadline
Glossy Awards 2017
March 17, 2017
 
 

ALL EVENTS

 


 
 
                                                           
Posted in 未分類

The woke agency exec: Truffle Pig’s Paul Marcum on being vocally anti-Trump

div.preheader { display: none !important; }

MullenLowe’s Geoff Cottrill: Brands screw up music marketing, UK agencies see promise in Facebook’s latest Snapchat clone, The state of bank innovation in 5 charts,

Marketing @media only screen{html{min-height:100%;background:#fefefe}}@media only screen and (max-width:656px){.small-float-center{margin:0 auto!important;float:none!important;text-align:center!important}.small-text-center{text-align:center!important}.small-text-left{text-align:left!important}.small-text-right{text-align:right!important}}@media only screen and (max-width:656px){.hide-for-large{display:block!important;width:auto!important;overflow:visible!important;max-height:none!important;font-size:inherit!important;line-height:inherit!important}}@media only screen and (max-width:656px){table.body table.container .hide-for-large,table.body table.container .row.hide-for-large{display:table!important;width:100%!important}}@media only screen and (max-width:656px){table.body table.container .callout-inner.hide-for-large{display:table-cell!important;width:100%!important}}@media only screen and (max-width:656px){table.body table.container .show-for-large{display:none!important;width:0;mso-hide:all;overflow:hidden}}@media only screen and (max-width:656px){table.body img{width:auto;height:auto}table.body center{min-width:0!important}table.body .container{width:95%!important}table.body .column,table.body .columns{height:auto!important;-moz-box-sizing:border-box;-webkit-box-sizing:border-box;box-sizing:border-box;padding-left:16px!important;padding-right:16px!important}table.body .column .column,table.body .column .columns,table.body .columns .column,table.body .columns .columns{padding-left:0!important;padding-right:0!important}table.body .collapse .column,table.body .collapse .columns{padding-left:0!important;padding-right:0!important}td.small-1,th.small-1{display:inline-block!important;width:8.33333%!important}td.small-2,th.small-2{display:inline-block!important;width:16.66667%!important}td.small-3,th.small-3{display:inline-block!important;width:25%!important}td.small-4,th.small-4{display:inline-block!important;width:33.33333%!important}td.small-5,th.small-5{display:inline-block!important;width:41.66667%!important}td.small-6,th.small-6{display:inline-block!important;width:50%!important}td.small-7,th.small-7{display:inline-block!important;width:58.33333%!important}td.small-8,th.small-8{display:inline-block!important;width:66.66667%!important}td.small-9,th.small-9{display:inline-block!important;width:75%!important}td.small-10,th.small-10{display:inline-block!im portant;width:83.33333%!important}td.small-11,th.small-11{display:inline-block!important;width:91.66667%!important}td.small-12,th.small-12{display:inline-block!important;width:100%!important}.column td.small-12,.column th.small-12,.columns td.small-12,.columns th.small-12{display:block!important;width:100%!important}table.body td.small-offset-1,table.body th.small-offset-1{margin-left:8.33333%!important;Margin-left:8.33333%!important}table.body td.small-offset-2,table.body th.small-offset-2{margin-left:16.66667%!important;Margin-left:16.66667%!important}table.body td.small-offset-3,table.body th.small-offset-3{margin-left:25%!important;Margin-left:25%!important}table.body td.small-offset-4,table.body th.small-offset-4{margin-left:33.33333%!important;Margin-left:33.33333%!important}table.body td.small-offset-5,table.body th.small-offset-5{margin-left:41.66667%!important;Margin-left:41.66667%!important}table.body td.small-offset-6,table.body th.small-offset-6{margin-left:50%!important;Margin-left:50%!important}table.body td.small-offset-7,table.body th.small-offset-7{margin-left:58.33333%!important;Margin-left:58.33333%!important}table.body td.small-offset-8,table.body th.small-offset-8{margin-left:66.66667%!important;Margin-left:66.66667%!important}table.body td.small-offset-9,table.body th.small-offset-9{margin-left:75%!important;Margin-left:75%!important}table.body td.small-offset-10,table.body th.small-offset-10{margin-left:83.33333%!important;Margin-left:83.33333%!important}table.body td.small-offset-11,table.body th.small-offset-11{margin-left:91.66667%!important;Margin-left:91.66667%!important}table.body table.columns td.expander,table.body table.columns th.expander{display:none!important}table.body .right-text-pad,table.body .text-pad-right{padding-left:10px!important}table.body .left-text-pad,table.body .text-pad-left{padding-right:10px!important}table.menu{width:100%!important}table.menu td,table.menu th{width:auto!important;display:inline-block!important}table.menu.small-vertical td,table.menu.small-vertical th,table.menu.vertical td,table.menu.vertical th{display:block!important}table.menu[align=center]{width:auto!important}table.button.small-expand,table.button.small-expanded{width:100%!important}table.button.small-expand table,table.button.small-expanded table{width:100%}table.button.small-expand table a,table.button.small-expanded table a{text-align:center!important;width:100%!important;padding-left:0!important;padding-right:0!important}table.button.small-expand center,table.button.small-expanded center{min-width:0}}

Agency executives are waking up to how messaging really travels in the Trump era, on Twitter and elsewhere. We asked Paul Marcum, president of Truffle Pig, how his media diet has changed and how brands can adapt to the new reality. Ajaz Ahmed, founder and CEO of AKQA, tells us in his own words how he got into the business and shares some of the biggest lessons he’s learned along the way. Geoff Cottrill, the president for agency MullenLowe U.S. in Boston and former CMO for Converse, thinks that brands screw up music marketing, as the brand-artist relationship feels transactional at best, forced at worst. With Messenger Day, Facebook has rolled out (yet another) Snapchat clone. U.K. media buyers say the feature has more to offer advertisers than they might expect. Major banks have been doing more work with the startups, while smaller players are still figuring out their long-term digital strategies. Here are five charts on where banks are focused and what’s challenging them on the innovation front in 2017. On the agenda at the Digiday Brand Summit in Charleston next month: The need for speed. Learn more about joining us here.
 
TLDR Title
 

The woke agency exec: Truffle Pig’s Paul Marcum on being vocally anti-Trump

Shareen Pathak

“Fundamentally, I believe in American values that I don’t think have changed.”

Starting out with AKQA’s Ajaz Ahmed: ‘It’s important to embrace disruption’

Tanya Dua

“Everybody seeks a sense of steadiness, tranquility and stability in their lives, but it’s important to also embrace variations, change and disruption.”

Advertisement
 

“No one likes to be surprised by the bill": Bringing buyers into the header bidding conversation

Sponsored Content TripleLift

People have long been discussing the challenges and benefits of header bidding for publishers, but what about the buyers? Often left out of header bidding conversations, buyers need more attention and transparency from publishers, especially if those publishers are looking to establish long-term relationships with them. In order to start these crucial conversations with buyers, publishers need to learn to speak their language rather than sitting back and simply asking for “a bigger check every month." Sponsored by Triplelift

MullenLowe’s Geoff Cottrill: Brands screw up music marketing

Yuyu Chen

Geoff Cottrill, president of MullenLowe Boston and former CMO for Converse, thinks that brands typically have very shallow relationships with musicians and no company has nailed music marketing.

UK agencies see promise in Facebook’s latest Snapchat clone

Grace Caffyn

Facebook’s latest Snapchat clone Messenger Day was met with eye rolls. But U.K. buyers say it has more to offer advertisers than they might expect.

Agency Life: Four tips for producing great creative work efficiently

Sponsored Content Workfront

An agency is no glamorous movie set. Demanding clients, overworked team members, ineffective review and approval processes can hinder your ability to produce the best quality work. Agency chaos can make you may feel like you’re stuck with no way to manage it all, but it’s time to stop living the grind. Learn how to streamline your processes and produce your best work, without burning out your teams. Sponsored by Workfront.

The state of bank innovation in 5 charts

Tanaya Macheel

Major banks have been warming up to the startups who once tried to displace them. Other small and midsize banks, however, are just getting their feet wet.

Focus on Viewability, But Don’t Make It a Goal

Sponsored Content Turn

It seems like a total no-brainer: No one wants to pay for ads that can’t be seen. But viewability is just one factor in an effective campaign. But if we focus too tightly on viewability we’ll compromise targeted reach, conversions and brand lift, and risk overspending on a parameter that’s not generating nearly enough value. It’s simple math: viewability is a useful metric but doesn’t add up as a be-all end-all goal for marketers. Sponsored content by Turn

Advertisement
 
 
Careers Title
 
March 15, 2017
Director, Programmatic Operations
International Data Group, Inc.
New York
 
March 14, 2017
Senior Vice President – Digital Activation
Edelman
Atlanta, GA
 
March 10, 2017
Senior Manager of Client Success
U.S. News & World Report
New York, NY
 
 

ALL CAREERS

 
 
Events Title
 
Last chance deadline
Digiday Content Marketing Awards
March 10, 2017
 
Early deadline
Digiday Publishing Awards Europe
March 17, 2017
 
Last chance deadline
Glossy Awards 2017
March 17, 2017
 
 

ALL EVENTS

 


 
 
                                                           
Posted in 未分類

From Mimi to The Drive: Time Inc.’s patchy record with digital verticals

div.preheader { display: none !important; }

How Snapchat’s pitching original shows to advertisers, The woke agency exec: Truffle Pig’s Paul Marcum on being vocally anti-Trump, Thakoon’s business restructuring is a blow to see-now-buy-now,

Daily eNL @media only screen{html{min-height:100%;background:#fefefe}}@media only screen and (max-width:656px){.small-float-center{margin:0 auto!important;float:none!important;text-align:center!important}.small-text-center{text-align:center!important}.small-text-left{text-align:left!important}.small-text-right{text-align:right!important}}@media only screen and (max-width:656px){.hide-for-large{display:block!important;width:auto!important;overflow:visible!important;max-height:none!important;font-size:inherit!important;line-height:inherit!important}}@media only screen and (max-width:656px){table.body table.container .hide-for-large,table.body table.container .row.hide-for-large{display:table!important;width:100%!important}}@media only screen and (max-width:656px){table.body table.container .callout-inner.hide-for-large{display:table-cell!important;width:100%!important}}@media only screen and (max-width:656px){table.body table.container .show-for-large{display:none!important;width:0;mso-hide:all;overflow:hidden}}@media only screen and (max-width:656px){table.body img{width:auto;height:auto}table.body center{min-width:0!important}table.body .container{width:95%!important}table.body .column,table.body .columns{height:auto!important;-moz-box-sizing:border-box;-webkit-box-sizing:border-box;box-sizing:border-box;padding-left:16px!important;padding-right:16px!important}table.body .column .column,table.body .column .columns,table.body .columns .column,table.body .columns .columns{padding-left:0!important;padding-right:0!important}table.body .collapse .column,table.body .collapse .columns{padding-left:0!important;padding-right:0!important}td.small-1,th.small-1{display:inline-block!important;width:8.33333%!important}td.small-2,th.small-2{display:inline-block!important;width:16.66667%!important}td.small-3,th.small-3{display:inline-block!important;width:25%!important}td.small-4,th.small-4{display:inline-block!important;width:33.33333%!important}td.small-5,th.small-5{display:inline-block!important;width:41.66667%!important}td.small-6,th.small-6{display:inline-block!important;width:50%!important}td.small-7,th.small-7{display:inline-block!important;width:58.33333%!important}td.small-8,th.small-8{display:inline-block!important;width:66.66667%!important}td.small-9,th.small-9{display:inline-block!important;width:75%!important}td.small-10,th.small-10{display:inline-block!im portant;width:83.33333%!important}td.small-11,th.small-11{display:inline-block!important;width:91.66667%!important}td.small-12,th.small-12{display:inline-block!important;width:100%!important}.column td.small-12,.column th.small-12,.columns td.small-12,.columns th.small-12{display:block!important;width:100%!important}table.body td.small-offset-1,table.body th.small-offset-1{margin-left:8.33333%!important;Margin-left:8.33333%!important}table.body td.small-offset-2,table.body th.small-offset-2{margin-left:16.66667%!important;Margin-left:16.66667%!important}table.body td.small-offset-3,table.body th.small-offset-3{margin-left:25%!important;Margin-left:25%!important}table.body td.small-offset-4,table.body th.small-offset-4{margin-left:33.33333%!important;Margin-left:33.33333%!important}table.body td.small-offset-5,table.body th.small-offset-5{margin-left:41.66667%!important;Margin-left:41.66667%!important}table.body td.small-offset-6,table.body th.small-offset-6{margin-left:50%!important;Margin-left:50%!important}table.body td.small-offset-7,table.body th.small-offset-7{margin-left:58.33333%!important;Margin-left:58.33333%!important}table.body td.small-offset-8,table.body th.small-offset-8{margin-left:66.66667%!important;Margin-left:66.66667%!important}table.body td.small-offset-9,table.body th.small-offset-9{margin-left:75%!important;Margin-left:75%!important}table.body td.small-offset-10,table.body th.small-offset-10{margin-left:83.33333%!important;Margin-left:83.33333%!important}table.body td.small-offset-11,table.body th.small-offset-11{margin-left:91.66667%!important;Margin-left:91.66667%!important}table.body table.columns td.expander,table.body table.columns th.expander{display:none!important}table.body .right-text-pad,table.body .text-pad-right{padding-left:10px!important}table.body .left-text-pad,table.body .text-pad-left{padding-right:10px!important}table.menu{width:100%!important}table.menu td,table.menu th{width:auto!important;display:inline-block!important}table.menu.small-vertical td,table.menu.small-vertical th,table.menu.vertical td,table.menu.vertical th{display:block!important}table.menu[align=center]{width:auto!important}table.button.small-expand,table.button.small-expanded{width:100%!important}table.button.small-expand table,table.button.small-expanded table{width:100%}table.button.small-expand table a,table.button.small-expanded table a{text-align:center!important;width:100%!important;padding-left:0!important;padding-right:0!important}table.button.small-expand center,table.button.small-expanded center{min-width:0}}

Time Inc. has launched a string of digital experiments in recent years, but many of them have failed to gain real traction amid reorganizations, executive departures and a scarcity of resources. Original shows on Snapchat Discover might be the differentiator Snap needs to fend off competition from Instagram, according to advertisers. The woke exec: What tweeting about Trump taught Truffle Pig’s Paul Marcum about marketing. “Fundamentally, I believe in American values that I don’t think have changed." When Thakoon Panichgul, designer of his eponymous line Thakoon, made the leap to a direct-to-consumer business model in September, the wholesale middleman was cut out entirely. Our sister site Glossy has the story. Ajaz Ahmed was only 21 when he dropped out of college to start AKQA in 1994. Now, 20 years later, he talks about getting his start and shares some of his biggest lessons in advertising. “It’s less likely to annoy users." U.K. agencies see promise in Facebook’s latest Snapchat clone.
 
TLDR Title
 

From Mimi to The Drive: Time Inc.’s patchy record with digital verticals

Lucia Moses

The legacy publisher has launched a string of digital experiments over the past couple of years, but many have been deprived amid a scarcity of resources, reorganizations and executive departures.

How Snapchat’s pitching original shows to advertisers

Sahil Patel

Snap is talking up its original shows initiative to advertisers, who see it as a welcome differentiator between Snapchat Discover and Instagram Stories — for now.

Advertisement
 

Is your company committing random acts of digital? How to start your digital transformation

Sponsored Content Deloitte Digital

Staying competitive means never staying the same. It means embracing the disruptive and the game changing. With so many digital opportunities at their fingertips marketers must differentiate between the valuable and the exciting to avoid committing random acts of digital. There are tested approaches that can help lead you to the answer and provide the needed agility in your business to take on the future. Sponsored content by Deloitte Digital.

The woke agency exec: Truffle Pig’s Paul Marcum on being vocally anti-Trump

Shareen Pathak

“Fundamentally, I believe in American values that I don’t think have changed.”

Thakoon’s business restructuring is a blow to see-now-buy-now

Hilary Milnes

Designer brand Thakoon made a big move last September when he switched to a direct-to-consumer, in-season business model. Less than a year later, his business has been put on hold to undergo a restructuring.

A guide to moments-based marketing for a mobile-first world

Sponsored Content Spotify

Hearing is believing, especially on mobile. Audio ads are twice as likely to lift purchase intent and information intent than display ads. It’s time to get creative with audio and make an impact with your messages. Get the guide. Sponsored by Spotify.

Starting out with AKQA’s Ajaz Ahmed: ‘It’s important to embrace disruption’

Tanya Dua

“Everybody seeks a sense of steadiness, tranquility and stability in their lives, but it’s important to also embrace variations, change and disruption.”

Understanding fraud and inventory quality in programmatic

Sponsored Content Yahoo

Consumer-facing information technology grows and improves daily, giving brands new ways to capture the hearts and minds of connected consumers. On the flip side, these same developments open the door for fraudsters to become more sophisticated, offering new venues for defrauding advertisers of both meaningful views and funds. Stay up-to-date on programmatic advertising with this guide. Sponsored by BrightRoll.

Advertisement
 
 
Careers Title
 
March 14, 2017
Senior Vice President – Digital Activation
Edelman
Atlanta, GA
 
March 10, 2017
Senior Manager of Client Success
U.S. News & World Report
New York, NY
 
March 10, 2017
Account Director
Hudl
New York, NY
 
 

ALL CAREERS

 
 
Events Title
 
Last chance deadline
Digiday Content Marketing Awards
March 10, 2017
 
Early deadline
Digiday Publishing Awards Europe
March 17, 2017
 
Last chance deadline
Glossy Awards 2017
March 17, 2017
 
 

ALL EVENTS

 


 
 
                                                           
Posted in 未分類

From Mimi to The Drive: Time Inc.’s patchy record with digital verticals

div.preheader { display: none !important; }

UK agencies see promise in Facebook’s latest Snapchat clone, The woke agency exec: Truffle Pig’s Paul Marcum on being vocally anti-Trump, Starting out with AKQA’s Ajaz Ahmed: ‘It’s important to embrace disruption’,

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Time Inc. has launched a string of digital experiments over the past couple of years, Mimi and Well Done to name two, but the record of these brands has been patchy. “They need to keep growing, and they have to grow with older audiences and convert them to users," said one buyer about Snapchat’s push into original TV programming. Facebook’s latest Snapchat clone Messenger Day was met with eye rolls. But U.K. buyers say it has more to offer advertisers than they might expect. “I don’t know that brands have a mandate to be partisan as much as they have an opportunity to pay as much attention to their audience while working with their principles." We asked Paul Marcum, president of Truffle Pig, how brands can adapt to a new reality of how messaging travels. Ajaz Ahmed was only 21 when he dropped out of Bath University to start AKQA in 1994. Here he shares some of the lessons he’s learned along the way. “Everybody seeks a sense of steadiness, tranquility and stability in their lives but it’s important to also embrace variations."
 
TLDR Title
 

From Mimi to The Drive: Time Inc.’s patchy record with digital verticals

Lucia Moses

The legacy publisher has launched a string of digital experiments over the past couple of years, but many have been deprived amid a scarcity of resources, reorganizations and executive departures.

How Snapchat’s pitching original shows to advertisers

Sahil Patel

Snap is talking up its original shows initiative to advertisers, who see it as a welcome differentiator between Snapchat Discover and Instagram Stories — for now.

Advertisement
 

Is your company committing random acts of digital? How to start your digital transformation

Sponsored Content Deloitte Digital

Staying competitive means never staying the same. It means embracing the disruptive and the game changing. With so many digital opportunities at their fingertips marketers must differentiate between the valuable and the exciting to avoid committing random acts of digital. There are tested approaches that can help lead you to the answer and provide the needed agility in your business to take on the future. Sponsored content by Deloitte Digital.

UK agencies see promise in Facebook’s latest Snapchat clone

Grace Caffyn

Facebook’s latest Snapchat clone Messenger Day was met with eye rolls. But U.K. buyers say it has more to offer advertisers than they might expect.

The woke agency exec: Truffle Pig’s Paul Marcum on being vocally anti-Trump

Shareen Pathak

“Fundamentally, I believe in American values that I don’t think have changed.”

A guide to moments-based marketing for a mobile-first world

Sponsored Content Spotify

Hearing is believing, especially on mobile. Audio ads are twice as likely to lift purchase intent and information intent than display ads. It’s time to get creative with audio and make an impact with your messages. Get the guide. Sponsored by Spotify.

Starting out with AKQA’s Ajaz Ahmed: ‘It’s important to embrace disruption’

Tanya Dua

“Everybody seeks a sense of steadiness, tranquility and stability in their lives, but it’s important to also embrace variations, change and disruption.”

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Careers Title
 
March 14, 2017
Senior Vice President – Digital Activation
Edelman
Atlanta, GA
 
March 10, 2017
Senior Manager of Client Success
U.S. News & World Report
New York, NY
 
March 10, 2017
Account Director
Hudl
New York, NY
 
 

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March 17, 2017
 
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March 17, 2017
 
 

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.一件洋裝,有人看成白金有人看成藍黑…眼科醫師:水晶體老化的人比較容易看成這顏色 .「我孩子本來好好的,當兵時卻學會吸毒…」軍中丟包大量毒品事件背後的真相
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一件洋裝,有人看成白金有人看成藍黑…眼科醫師:水晶體老化的人比較容易看成這顏色
為什麼眼睛有時候對顏色的判斷會失真? 是不是哪裡出問題?多為眼睛中的「錐狀細胞」與「桿狀細胞」所影響。我們的眼睛有分錐狀細胞與桿狀細胞。錐狀細胞的作用是感應明暗度,而桿狀細胞則用來識別顏色,例如紅藍綠。通常環境的亮度如果不夠,識別顏色的…
「我孩子本來好好的,當兵時卻學會吸毒…」軍中丟包大量毒品事件背後的真相
紅棗是補血聖品,每天吃好養生?中醫師解惑:事實不是你想的那樣!
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